05 Jun Interview with Roman Burkart | BVM Shortlist 2025
Learn more about the BVM Innovation Award from our expert Roman Burkart!
Get to know our eye square expert Roman Burkart in this interview and learn more about this year’s BVM Innovation Award 2025 and the latest eye square technologies!
In this interview, our expert will primarily address why it is so crucial to measure customer emotions and also explain what insights brands can expect from using the holistic system in research.
Learn more about the BVM Innovation Award 2025, for which we were nominated this year. The Innovation Award of the Federal Association of German Market Researchers honors groundbreaking studies or methods that stand out due to methodological innovations, offer significant advantages in terms of effectiveness and efficiency compared to existing approaches, and are versatile in application.
This year, we were selected for the shortlist of the Innovation Award together with concept m ai and the collaboration from rheingold. institut and Repon GmbH.
Meet Roman at this year’s BVM Shortlist Event!
June 26, 2025 | from 7:30 PM
Tagungszentrum Aquino Berlin
“Towards a holistic analysis of human behavior”
Together with five other leading industry experts, our eye square expert Roman Burkart will provide insights for the future of market research and analyze the wide spectrum of human behavior.
Additionally, our expert will delve deeply into the Integrated Human Experience Measurement, a methodological approach for the comprehensive analysis of human behavior that combines our latest innovations, the Sandbox, SEAL Eye Tracking, and proven emotion measurement. We present here an integrated research system that simultaneously captures perception, emotion, and cognition, thereby enabling deeper insights into human behavior.
The central element in the research is the Sandbox, which displays stimuli in real usage scenarios while synchronizing eye tracking, emotion analysis, and behavioral metrics. We offer a comprehensive solution for practical, valid, and scalable results.
