22 Jul Screenforce Academy Masterclass
Dive into the world of moving images
May to October 2026
Are you interested in moving images and would like to expand your knowledge of total video? Would you like to immerse yourself in the future of the media industry and prepare yourself for it? The Screenforce Academy Masterclass is an ideal choice for you!
Under the slogan, “Upskill your media expertise,” Screenforce presents various masterclasses that offer you extensive expertise. Experts from leading German entertainment companies, marketers, and experienced industry speakers will dive into the following topics with you:
- Module A: Market overview
- Module B: Media usage & target groups
- Module C: Advertising impact & tools
- Module D: Content, creation & advertising formats
- Module E: Smart TV
- Module F: Legal affairs & social responsibility
Learn more from our eye square experts!
Under the title “Inside the minds of users – how market research gets to the bottom of media usage and advertising impact,” our eye square experts Marvin Vogt and Florian Passlick will discuss with you the influence of context and creation on the final advertising impact. In this module, you will also learn about the approaches market research offers to gain a holistic understanding of people’s attention.
Find out more about our topic and other presentations from our module group C here!
Florian Passlick
Associate Research Director
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Marvin Vogt
Senior Research Consultant
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