RTL Beach | AdAlliance

Meet our eye-square expert, Stefan Schoenherr, from June 16, 2025, to June 19, 2025, at this year’s RTL Beach Event 2025 in the center of the Croisette. Together with many other colleagues from the media industry, we will create creative and inspiring connections and dive deep into the world of the media industry.

Our eye square expert Stefan Schoenherr has also had the special honor of being part of this year’s program. On June 16, 2025, he will present our top study “Into the Wild: Where Content and Advertising Meet People” at 3:00 PM. The highly anticipated Screenforce study examines how advertising affects people on TV, BVoD, and social media by observing contact quality and advertising effectiveness under realistic conditions. Learn more about how advertising is perceived, how much attention it receives, and how often it is avoided.

Are you interested in the RTL Beach event? Here you will find more information about the event!

Stefan Schoenherr
Executive Vice President Brand & Media Experience und Partner

eye square