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Memex Conference

See the experience

September 23, 2021 – Berlin

A live in person event and an interactive livestream

MEGA MEMEX WEEK

Art, Technology, Science

15.9.-24.9.2021 – Berlin

A series of workshops with artists and professionals alike

In the tradition of our annual Memex Conference, we will host the hybrid conference “Memex 2021” on September 23!

 

Under the title “See the Experience” we will be examining the interconnected topics around market research and human experience. We are happy to welcome expert speakers such as Olaf Schlesinger from SevenOne Media, Gesa Lischka from Kochstrasse, and Kristin Driemeier from About You!

Our new hybrid format combines the joy of real get-togethers with the reach of the digital: you’ll get to choose between a virtual ticket and a physical seat.

 

The in-person version of Memex will take place in our headquarters in Berlin Kreuzberg. It also features interactive art experiences, food and drinks from our locals, and an opportunity to network by the gazing Spree river. Be aware, however: tickets are limited!

In the tradition of our Memex Conference, we will host the hybrid “Memex 2021” on September 23!

 

Under the main topic “See the Experience”, human experience will be “focused” under many different angles from our top speakers such as […] from ABOUT YOU and Olaf Schlesiger from SevenOneMedia will cover the most relevant topics in the field of human experience research.

Our new hybrid format combines the joy of real get-togethers with the reach of the digital: you’ll get to choose between a virtual ticket and a physical seat. Be aware, however- tickets are limited!

 

The conference and all workshops will take place in our headquarters in Berlin.

In the tradition of our annual Memex Conference, we will host the hybrid conference “Memex 2021” on September 23!

 

Under the title “See the Experience” we will be examining the interconnected topics around market research and human experience. We are happy to welcome expert speakers such as Olaf Schlesinger from SevenOne Media, Gesa Lischka from Kochstrasse, and Kristin Driemeier from About You!

 

Our new hybrid format combines the joy of real get-togethers with the reach of the digital: you’ll get to choose between a virtual ticket and a physical seat.

 

The in-person version of Memex will take place in our headquarters in Berlin Kreuzberg. It also features interactive art experiences, food and drinks from our locals, and an opportunity to network by the gazing Spree river. Be aware, however: tickets are limited!

Memex Conference Program

Registration & Breakfast

Doors open 9:00

Doors open 9:00

Registration & Breakfast

MichaelHausTornow600x600CreateCreate

10AM

PERCEPTION CULTURE: THE BEAUTY OF SOURCE CODE

Michael Schießl is one of the founders of eye square. He is devoted to good human experiences by harmonizing psychology and code. Michael talks about the implicit, UX, brands, ai, the real, and system 0. He sees perception as a new starting point for long-lasting relations.

MichaelHausTornow600x600CreateCreate

10:00

 

Perception Culture: The Beauty of Source Code

 

Michael Schießl is one of the founders of eye square. He is devoted to good human experiences by harmonizing psychology and code. Michael talks about the implicit, UX, brands, ai, the real, and system 0. He sees perception as a new starting point for long-lasting relations.

willi_schroll

10:45

The human experience in the upcoming AI Society

Since 1995, Willi Schroll is doing foresight and has been advising companies and organizations on future planning. His aim is to identify behavior patterns and innovative business models, understand drivers of change in technology, and develop long-term strategies.

willi_schroll

10:45

 

 

The human experience in the upcoming AI Society

 

Since 1995, Willi Schroll is doing foresight and has been advising companies and organizations on future planning. His aim is to identify behavior patterns and innovative business models, understand drivers of change in technology, and develop long-term strategies.

kochstrasse-team-bilder-274-1500x8441

11:30

More brain – more gain. Neuroinsights for bulletproof communication

Gesa Lischka is CEO, owner and co-founder of Kochstrasse and a Neuromarketing Strategy Expert. Her mission is to see neuroscientific insights translated into design and successful products. Rooted in partnerships with the University of Bonn an Hannover, Neuroscientific concepts have had an impact on agency projects since early 2010.

kochstrasse-team-bilder-274-1500x8441

11:30

 

 

More brain – more gain. Neuroinsights for bulletproof communication

 

 

Gesa Lischka is CEO, owner and co-founder of Kochstrasse and a Neuromarketing Strategy Expert. Her mission is to see neuroscientific insights translated into design and successful products. Rooted in partnerships with the University of Bonn an Hannover, Neuroscientific concepts have had an impact on agency projects since early 2010.

Networking
& Lunch

12:15

12:15

Networking
& Lunch

olaf-schlesiger

13:30

TRACK THE SUCCESS – The Screenforce Genre Study

Olaf Schlesiger is Senior Research Manager in the Advertising Research Department of SevenOne Media – the marketer of ProSiebenSat.1. Since 2015, Olaf Schlesiger has been Head of Research at the Screenforce Genre Initiative.

olaf-schlesiger

13:30

 

TRACK THE SUCCESS – The Screenforce Genre Study

 

 

Olaf Schlesiger is Senior Research Manager in the Advertising Research Department of SevenOne Media – the marketer of ProSiebenSat.1. Since 2015, Olaf Schlesiger has been Head of Research at the Screenforce Genre Initiative.

kristin-driemeier.1024x1024
Julia_Nitschke-20170221Web1200x1200

14:15

Insights from UX Online Benchmarking for Fashion

Kristin Driemeier is Senior Market Research Manager (Circle Lead Market Research) at ABOUT YOU. At the Memex, Kristin, along with eye square’s  UX expert,  Dr. Julia Nitschke, will share some deep insights about an ABOUT YOU UX online study and UX remote interviews in “Insights from UX Online Benchmarking for Fashion”.

kristin-driemeier.1024x1024
Julia_Nitschke-20170221Web1200x1200

14:15

 

Insights from UX Online Benchmarking for Fashion

 

Kristin Driemeier is Senior Market Research Manager (Circle Lead Market Research) at ABOUT YOU. At the Memex, Kristin, along with eye square’s  UX expert,  Dr. Julia Nitschke, will share some deep insights about an ABOUT YOU UX online study and UX remote interviews in “Insights from UX Online Benchmarking for Fashion”.

Carina deLopez; © Foto by Mathias Krupna

14:15

Intercultural product use: comparative studies in Asia, Europe, and the U.S.

Carina de López has been Unit Lead of the User Experience unit at eye square since 2010. Carina enriches the team’s interdisciplinary knowledge with her intercultural methodological expertise and her many years of experience in UX consulting.

image (19)

11:30 – speaker to be announced

Coffee
Break

15:00-15:30

15:00-15:30

Coffee
Break

Bildschirmfoto 2021-08-05 um 15.02.251

15:30 

User-centered development of the BVG website

Since 2019, Kira Süß works as product manager and UX Strategist for BVG. In this role, she takes care of the product and UX strategy for the BVG website based on user needs and technical requirements.

Bildschirmfoto 2021-08-05 um 15.02.251

15:30 – speaker to be announced

 

User-centered development of the BVG website

 

Since 2019, Kira Süß works as product manager and UX Strategist for BVG. In this role, she takes care of the product and UX strategy for the BVG website based on user needs and technical requirements.

Mateusz-DAC

16:15 

AI and Uncontrolled Knowledge

Dr. Mateusz Bonecki (CIO of the tech innovation company DAC) will investigate the contemporary AI paradigm from the perspective of cognitive science and knowledge theory. By showing that nowadays AI systems are autonomous knowledge-generating agents, the talk will explore the hypothesis that the so-called machine learning has more in common with unfettered inquiry and scientific discovery rather than with teacher-guided education.

Mateusz-DAC

16:15

 

AI and Uncontrolled Knowledge

 

Dr. Mateusz Bonecki (CIO of the tech innovation company DAC) will investigate the contemporary AI paradigm from the perspective of cognitive science and knowledge theory. By showing that nowadays AI systems are autonomous knowledge-generating agents, the talk will explore the hypothesis that the so-called machine learning has more in common with unfettered inquiry and scientific discovery rather than with teacher-guided education.

Tribesplaceholder

16:45

eye square tribes recap

Tribes are a spearpoint of innovation here at eye square. Get to know the project of three of our tribes!

Tribesplaceholder

16:45

 

 

eye square tribes recap

 

Tribes are a spearpoint of innovation here at eye square… [Tribes TBA]

dennis-rudolph-poster1

17:15

Dennis Rudolph

Dennis Rudolph is a multimedia artist working primarily in augmented reality, virtual reality, and painting. In his work, Rudolph brings together tradition and innovation by mixing a classic genre such as painting with new media such as virtual and ‘augmented’ reality.

dennis-rudolph-poster1

17:15

 

 

Dennis Rudolph

 

Dennis Rudolph is a multimedia artist working primarily in augmented reality, virtual reality, and painting. His artistic practice derives its primal momentum from a melancholic reworking of the heritage of western culture. In his work, Rudolph brings together tradition and innovation by mixing a classic genre such as painting with new media such as virtual and ‘augmented’ reality.

Closing Remarks
& Local Fun

17:30

17:30

Closing Remarks
& Local Fun

Two possibilities for you to attend

Join us in Berlin!

 

Location:
eye square GmbH
Schlesische Straße 29-30 D
10997 Berlin

 

Price: 200€

 

Included in the price:
Catering
Boats tour after the official program

Join us online!

 

We will be streaming the entire event live!

 

As an audience member, your voice will not only be heard, but you will be able to participate in different ways.

 

Digital seats are limited – so register soon!

Join us in Berlin!

 

Location:
eye square GmbH
Schlesische Straße 29-30 D
10997 Berlin

 

Price: 200€

Included in the price:

Catering

Boats tour after the official program

Join us online!

 

We will be streaming the entire event live!

 

As an audience member, your voice will not only be heard, but you will be able to participate in different ways.

 

Digital seats are limited – so register soon!

We look forward to seeing you there

Have questions? Concerns?

Please contact memex@eye-square.com !