Thanks to everyone who joined us at the hybrid conference “Memex 2021” which took place on September 23!
Under the title “See the Experience” we examined the interconnected topics around market research and human experience. If you missed the live conference or if you’ll like to recap the talks by the expert speakers, have a look at the event summary and the video recordings below! And don’t miss our photo gallery!
Our new hybrid format combines the joy of real get-togethers with the reach of the digital: you’ll get to choose between a virtual ticket and a physical seat.
The in-person version of Memex will take place in our headquarters in Berlin Kreuzberg. It also features interactive art experiences, food and drinks from our locals, and an opportunity to network by the gazing Spree river. Be aware, however: tickets are limited!
In the tradition of our Memex Conference, we will host the hybrid “Memex 2021” on September 23!
Under the main topic “See the Experience”, human experience will be “focused” under many different angles from our top speakers such as […] from ABOUT YOU and Olaf Schlesiger from SevenOneMedia will cover the most relevant topics in the field of human experience research.
Our new hybrid format combines the joy of real get-togethers with the reach of the digital: you’ll get to choose between a virtual ticket and a physical seat. Be aware, however- tickets are limited!
The conference and all workshops will take place in our headquarters in Berlin.
Thanks to everyone who joined us at the hybrid conference “Memex 2021” which took place on September 23!
Under the title “See the Experience” we examined the interconnected topics around market research and human experience. If you missed the live conference or if you’ll like to recap the talks by the expert speakers such as Olaf Schlesinger from SevenOne Media, Gesa Lischka from Kochstrasse, and Kristin Driemeier from About You, have a look at the recordings below.
Michael Schießl, eye square’s CEO, is a psychologist and market research expert, and in this talk, Michael will connect the dots between perception and beauty and try to answer the question of how beauty can be measured and shaped in the digital economy which is based on source code.
10:00
Michael Schießl, eye square’s CEO, is a psychologist and market research expert, and in this talk, Michael will connect the dots between perception and beauty and try to answer the question of how beauty can be measured and shaped in the digital economy which is based on source code.
Voice assistants, real-time translation, object recognition, and even therapy apps are here to stay. Will omnipresent AI create the “AI Society”? How will this redefine the human experience, interaction, and the way how we do business? These questions will be addressed in this talk by Willi Schroll, who has been doing foresight and advising companies and organizations on future planning since 1995.
Voice assistants, real-time translation, object recognition, and even therapy apps are here to stay. Will omnipresent AI create the “AI Society”? How will this redefine the human experience, interaction, and the way how we do business? These questions will be addressed in this talk by Willi Schroll, who has been doing foresight and advising companies and organizations on future planning since 1995.
Gesa Lischka is CEO, owner, and co-founder of the agency Kochstrasse in Hannover and a Neuromarketing Strategy Expert. In her talk, Gesa will use Neuroscience and behavioral science to teach us, how to address the brains of our audience to gain maximum impact of communication.
Gesa Lischka is CEO, owner, and co-founder of the agency Kochstrasse in Hannover and a Neuromarketing Strategy Expert. In her talk, Gesa will use Neuroscience and behavioral science to teach us, how to address the brains of our audience to gain maximum impact of communication.
In this talk, Olaf Schlesiger, Senior Research Manager in the Advertising Research Department of SevenOne Media, who worked closely with eye square’s Stefan Schönherr, took us into the exciting world of ad and media research and presented the results of the latest Screenforce study “Track the Success”.
In this talk, Olaf Schlesiger, Senior Research Manager in the Advertising Research Department of SevenOne Media, who worked closely with eye square’s Stefan Schönherr, took us into the exciting world of ad and media research and presented the results of the latest Screenforce study “Track the Success”.
Kristin Driemeier who is Senior Market Research Manager and Circle Lead Market Research at ABOUT YOU and Dr. Julia Nitschke who is a psychologist and UX expert at eye square, talk about a method that is conducted online – UX Online Benchmarking – and show us how it helped About You capture their users’ experience successfully.
Kristin Driemeier who is Senior Market Research Manager and Circle Lead Market Research at ABOUT YOU and Dr. Julia Nitschke who is a psychologist and UX expert at eye square, talk about a method that is conducted online – UX Online Benchmarking – and show us how it helped About You capture their users’ experience successfully.
Carina de López has been Unit Lead of the User Experience unit at eye square since 2010. Carina enriches the team’s interdisciplinary knowledge with her intercultural methodological expertise and her many years of experience in UX consulting.
11:30 – speaker to be announced
Kira Süß has been working in digital product development for 10 years: apps, websites, Voice UX, AI projects, and HMI concepts for various brands, since 2019, Kira works as a product manager and UX Strategist for BVG. In this talk, we get insights into the current BVG website relaunch and learn more about the methodological masterpiece behind the project.
Kira Süß has been working in digital product development for 10 years: apps, websites, Voice UX, AI projects, and HMI concepts for various brands, since 2019, Kira works as a product manager and UX Strategist for BVG. In this talk, we get insights into the current BVG website relaunch and learn more about the methodological masterpiece behind the project.
Dr. Mateusz Bonecki, inspired by science methodology, AI, and cognitive science, works as Chief Innovation Officer at DAC. In his talk, he explores the hypothesis that so-called machine learning has more in common with unrestricted inquiry and scientific discovery rather than with teacher-guided education.
[recording not available yet]
Dr. Mateusz Bonecki, inspired by science methodology, AI, and cognitive science, works as Chief Innovation Officer at DAC. In his talk, he explores the hypothesis that so-called machine learning has more in common with unrestricted inquiry and scientific discovery rather than with teacher-guided education.
[recording not available yet]
Tribes are a spearpoint of innovation here at eye square. Get to know the project of three of our tribes!
Sustainability Tribe
Spark Platform
System0 App
Tribes are a spearpoint of innovation here at eye square. Get to know the project of three of our tribes!
Sustainability Tribe
Spark Platform
System0 App
[recordings not available yet]
Dennis Rudolph is a multimedia artist working primarily in augmented reality, virtual reality, and painting. In his work, Rudolph brings together tradition and innovation by mixing the classic genre painting with new media such as virtual and ‘augmented’ reality.
17:15
Dennis Rudolph is a multimedia artist working primarily in augmented reality, virtual reality, and painting. His artistic practice derives its primal momentum from a melancholic reworking of the heritage of western culture. In his work, Rudolph brings together tradition and innovation by mixing a classic genre such as painting with new media such as virtual and ‘augmented’ reality.
