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Thanks to everyone who joined us at the hybrid conference “Memex 2021” which took place on September 23!

 

Under the title “See the Experience” we examined the interconnected topics around market research and human experience. If you missed the live conference or if you’ll like to recap the talks by the expert speakers, have a look at the event summary and the video recordings below! And don’t miss our photo gallery!

Memex 2021: Event Summary

On September 23, we welcomed around 60 guests to our conference room in Berlin Kreuzberg. Another 60 viewers joined the event online.

The keynote was given by Michael Schießl, CEO and co-founder of eye square. For him, perception is the starting point for lasting relationships and in his talk, he discussed the possibility of predicting human perception with artificial intelligence. His conclusion: "There is a potential for neural networks. But they have problems mimicking human perception because humans are driven by feelings and thoughts."

Artificial intelligence and human experience in a coming AI society was the topic of the presentation by Willi Schroll, a foresight expert from Berlin. In the afternoon, Dr. Mateusz Bonecki, CIO of the technology company DAC, elaborated further on that topic. For him, AI systems are autonomous, knowledge-generating agents and have more in common with scientific discovery than with teacher-guided education.

From theory to practice: Gesa Lischka from the Kochstrasse agency describes in a humorous lecture with striking visualization how the human brain ticks and how decisions are made in milliseconds. Gesa showed how implicit belief can be translated into logo design in a design case study.

Olaf Schlesiger, Head of Research of the television genre initiative Screenforce, presented the study "Track the Success" conducted with eye square. The study took a close look at how moving image advertising works in different environments, be it Facebook, YouTube, or TV.

Two further practical examples come from the field of UX research. Kristin Driemeier from About You presented a study on shopper behavior together with Dr. Julia Nitschke from eye square. Kira Süß, product manager and UX strategist at BVG, showed how the website of the Berliner Verkehrsbetriebe has been optimized to user needs in a user-centered approach.

Finally, eye square employees presented the latest developments and research topics. Almost a year ago, we founded the "Tribes" at eye square. These interdisciplinary teams bring together research and expertise from the company's fields of competence and produce innovations:

Dr. Matthias Rothensee presented the company's SPARK platform. With DAC as a partner, an automation platform for various market research tools has been developed. Dr. Jan-Michael Kühn presented the System 0 app, which can be used by study participants in the most natural environment. The entire course of the decision-making process is then recorded with all clicks and, in addition, facial expressions with Face Emotion Tracking. The Sustainability Tribe was presented by Katharina Tanneberger from the Shopping Unit. Here, a wide variety of studies on the topic of sustainability are combined.

Our new hybrid format combines the joy of real get-togethers with the reach of the digital: you’ll get to choose between a virtual ticket and a physical seat.

 

The in-person version of Memex will take place in our headquarters in Berlin Kreuzberg. It also features interactive art experiences, food and drinks from our locals, and an opportunity to network by the gazing Spree river. Be aware, however: tickets are limited!

In the tradition of our Memex Conference, we will host the hybrid “Memex 2021” on September 23!

 

Under the main topic “See the Experience”, human experience will be “focused” under many different angles from our top speakers such as […] from ABOUT YOU and Olaf Schlesiger from SevenOneMedia will cover the most relevant topics in the field of human experience research.

Our new hybrid format combines the joy of real get-togethers with the reach of the digital: you’ll get to choose between a virtual ticket and a physical seat. Be aware, however- tickets are limited!

 

The conference and all workshops will take place in our headquarters in Berlin.

Thanks to everyone who joined us at the hybrid conference “Memex 2021” which took place on September 23!

 

Under the title “See the Experience” we examined the interconnected topics around market research and human experience. If you missed the live conference or if you’ll like to recap the talks by the expert speakers such as Olaf Schlesinger from SevenOne Media, Gesa Lischka from Kochstrasse, and Kristin Driemeier from About You, have a look at the recordings below.

Presentation Recordings

PERCEPTION CULTURE: THE BEAUTY OF SOURCE CODE

Michael Schießl, eye square’s CEO, is a psychologist and market research expert, and in this talk, Michael will connect the dots between perception and beauty and try to answer the question of how beauty can be measured and shaped in the digital economy which is based on source code.

10:00

 

Perception Culture: The Beauty of Source Code

 

Michael Schießl, eye square’s CEO, is a psychologist and market research expert, and in this talk, Michael will connect the dots between perception and beauty and try to answer the question of how beauty can be measured and shaped in the digital economy which is based on source code.

The human experience in the upcoming AI Society

Voice assistants, real-time translation, object recognition, and even therapy apps are here to stay. Will omnipresent AI create the “AI Society”? How will this redefine the human experience, interaction, and the way how we do business? These questions will be addressed in this talk by Willi Schroll, who has been doing foresight and advising companies and organizations on future planning since 1995.

The human experience in the upcoming AI Society

 

Voice assistants, real-time translation, object recognition, and even therapy apps are here to stay. Will omnipresent AI create the “AI Society”? How will this redefine the human experience, interaction, and the way how we do business? These questions will be addressed in this talk by Willi Schroll, who has been doing foresight and advising companies and organizations on future planning since 1995.

How to Make Ideas Matter. Insights from the Brain

Gesa Lischka is CEO, owner, and co-founder of the agency Kochstrasse in Hannover and a Neuromarketing Strategy Expert. In her talk, Gesa will use Neuroscience and behavioral science to teach us, how to address the brains of our audience to gain maximum impact of communication.

How to Make Ideas Matter. Insights from the Brain

 

 

Gesa Lischka is CEO, owner, and co-founder of the agency Kochstrasse in Hannover and a Neuromarketing Strategy Expert. In her talk, Gesa will use Neuroscience and behavioral science to teach us, how to address the brains of our audience to gain maximum impact of communication.

TRACK THE SUCCESS – The Screenforce Genre Study

In this talk, Olaf Schlesiger, Senior Research Manager in the Advertising Research Department of SevenOne Media, who worked closely with eye square’s Stefan Schönherr, took us into the exciting world of ad and media research and presented the results of the latest Screenforce study “Track the Success”.

TRACK THE SUCCESS – The Screenforce Genre Study

 

 

In this talk, Olaf Schlesiger, Senior Research Manager in the Advertising Research Department of SevenOne Media, who worked closely with eye square’s Stefan Schönherr, took us into the exciting world of ad and media research and presented the results of the latest Screenforce study “Track the Success”.

Insights from UX Online Benchmarking for Fashion

Kristin Driemeier who is Senior Market Research Manager and Circle Lead Market Research at ABOUT YOU and Dr. Julia Nitschke who is a psychologist and UX expert at eye square, talk about a method that is conducted online – UX Online Benchmarking – and show us how it helped About You capture their users’ experience successfully.

Insights from UX Online Benchmarking for Fashion

 

Kristin Driemeier who is Senior Market Research Manager and Circle Lead Market Research at ABOUT YOU and Dr. Julia Nitschke who is a psychologist and UX expert at eye square, talk about a method that is conducted online – UX Online Benchmarking – and show us how it helped About You capture their users’ experience successfully.

Carina deLopez; © Foto by Mathias Krupna
Intercultural product use: comparative studies in Asia, Europe, and the U.S.

Carina de López has been Unit Lead of the User Experience unit at eye square since 2010. Carina enriches the team’s interdisciplinary knowledge with her intercultural methodological expertise and her many years of experience in UX consulting.

image (19)

11:30 – speaker to be announced

User-centered development of the BVG website

Kira Süß has been working in digital product development for 10 years: apps, websites, Voice UX, AI projects, and HMI concepts for various brands, since 2019, Kira works as a product manager and UX Strategist for BVG. In this talk, we get insights into the current BVG website relaunch and learn more about the methodological masterpiece behind the project.

User-centered development of the BVG website

 

Kira Süß has been working in digital product development for 10 years: apps, websites, Voice UX, AI projects, and HMI concepts for various brands, since 2019, Kira works as a product manager and UX Strategist for BVG. In this talk, we get insights into the current BVG website relaunch and learn more about the methodological masterpiece behind the project.

AI and Uncontrolled Knowledge

Dr. Mateusz Bonecki, inspired by science methodology, AI, and cognitive science, works as Chief Innovation Officer at DAC. In his talk, he explores the hypothesis that so-called machine learning has more in common with unrestricted inquiry and scientific discovery rather than with teacher-guided education.

[recording not available yet]

AI and Uncontrolled Knowledge

 

Dr. Mateusz Bonecki, inspired by science methodology, AI, and cognitive science, works as Chief Innovation Officer at DAC. In his talk, he explores the hypothesis that so-called machine learning has more in common with unrestricted inquiry and scientific discovery rather than with teacher-guided education.

[recording not available yet]

eye square tribes recap

Tribes are a spearpoint of innovation here at eye square. Get to know the project of three of our tribes!

Sustainability Tribe

Spark Platform

System0 App

Tribes are a spearpoint of innovation here at eye square. Get to know the project of three of our tribes!

Sustainability Tribe

Spark Platform

System0 App

[recordings not available yet]

Dennis Rudolph

Dennis Rudolph is a multimedia artist working primarily in augmented reality, virtual reality, and painting. In his work, Rudolph brings together tradition and innovation by mixing the classic genre painting with new media such as virtual and ‘augmented’ reality.

dennis-rudolph-poster1

17:15

 

 

Dennis Rudolph

 

Dennis Rudolph is a multimedia artist working primarily in augmented reality, virtual reality, and painting. His artistic practice derives its primal momentum from a melancholic reworking of the heritage of western culture. In his work, Rudolph brings together tradition and innovation by mixing a classic genre such as painting with new media such as virtual and ‘augmented’ reality.

Thank you for your visit

Have questions? Concerns?

Please contact memex@eye-square.com !