Option Overload – Optimizing Product Variations in eCommerce

12th of November | 16:00 pm CEST

Are you looking to elevate the online experience for petcare shoppers? Mars-Pet and eye square invite you to a deep-dive presentation revealing critical findings from cutting-edge research on Choice Reduction and Configuration (CRC) in eCommerce. Learn why shoppers are overwhelmed by too many options and how tailored variation strategies—single, double, and bundling—can simplify the path to purchase while boosting sales.

This session shares actionable recommendations for marketing experts on optimizing product listings for digital platforms, supported by robust shopper insight experiments. Don’t miss this opportunity to unlock the power of targeted product variations and transform your digital shelf management.

Meg McNamara 

Chrissy Love
Senior Manager  | eCommerce & Shopper Insights

Mars

Chrissy Love
CXO & Partner Vice President, Shopper Research 

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