29 Oct Esomar North America 2025
ESOMAR North America Conference 2025
November 5–6, 2025 | Washington, D.C.
At the two-day Esomar North America conference, over 150 participants and experts from major brands will meet to discuss current topics in the areas of consumer insights, research technologies, and artificial intelligence. The experts will focus in particular on new consumer behavior, demographic changes, and gaming in the form of talks, workshops, and co-creation sessions. You can also look forward to case studies from major brands such as Coca-Cola, Mars Wrigley, Lenovo, and many more.
Why should you attend the event?
At this year’s Esomar North America, you will have the opportunity to connect and exchange ideas with experts and brand managers. The conference also offers you the chance to gain new inspiration for your own research and insights strategies.
Interested? Learn more about the event here!
Meet our eye square experts at this year’s Esomar Event 2025!
On the second day of the event, Mars Wrigley experts Betsy Fitzgibbons and Matthew Blacknell will take a closer look at how purchasing behavior has changed with regard to impulse buying online in a talk entitled “Transforming the research paradigm to succeed online.”
Together with our eye square experts, Mars Wrigley developed a simulated digital retail environment that helped them gain new insights into digital commerce. Don’t miss this talk if you want to learn how digital purchasing processes are having a lasting impact on business strategies.