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[vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20px"][vc_single_image image="51166" img_size="large" onclick="custom_link" qode_css_animation="" link="https://advertisingweek.com/the-future-of-ad-effectiveness-in-a-post-nielsen-world/"][vc_empty_space][vc_column_text] The future of ad effectiveness in an “post-Nielsen” world requires innovative measurement tools. Nielsen's loss of accreditation came as a shock, but the moment itself was the result of years of...

[vc_column][/vc_column][vc_single_image image="50736" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://eye-square.activehosted.com/index.php?action=social&c=184&m=343"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Advertising and retail are in flux. The past two years have seen radical changes in nearly every aspect of the shopping experience: the way brands market to customers; the way consumers search for the products they need;...

[vc_column][/vc_column][vc_single_image image="50719" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://eye-square.activehosted.com/index.php?action=social&c=184&m=343"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Dear friends, What's your conclusion for the year that has almost passed? How do you want to start the new year and what do you want to achieve? Whether in a private or in a professional context, this...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_single_image image="50697" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/wp-content/uploads/sites/4/2021/12/transfer_article_translation_EN.pdf"][vc_empty_space height="50"][vc_column_text] What makes the difference? Relevant methods in research for advertising impact [/vc_column_text][vc_empty_space height="30"][vc_column_text]How strong can consumers still be stimulated by advertising and being motivated to react or buy? The research...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="50"][vc_column_text]As a company eye square is devoted to exploring and understanding human experience - in the digital, before and beyond. Under this auspice, we run regular series of interdisciplinary events and workshops, bringing various members of the...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_single_image image="50543" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.smashingmagazine.com/2021/10/eye-tracking-mobile-ux-research/"][vc_empty_space height="50"][vc_column_text] Eye-Tracking in Mobile UX Research: article by Oculid [/vc_column_text][vc_empty_space height="30"][vc_column_text] Thanks to technology, eye-tracking has become more accessible to UX research as it allows researchers to get insights about users’...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_single_image image="50479" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation=""][vc_empty_space height="50"][vc_column_text] The Webinar [/vc_column_text][vc_empty_space height="20"][vc_column_text] First impressions count, especially for digital, customer relationships. Michael Schießl sees the first, brief moments in the perception of a...

[vc_column][/vc_column][vc_single_image image="50424" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]The last few weeks of autumn signify the start of the busiest and most exciting season of the year! In this newsletter, you'll get to explore the case study "Uncovering successful e-commerce opportunities for in-context eCommerce research", presented by eye...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="50326" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.screenvoice.cz/conference2021/"][vc_empty_space height="50"][vc_column_text] Television 2.0 Getting the Most out of it [/vc_column_text][vc_empty_space height="50"][vc_column_text]Track the Success Daniel Reiner, RTL DATA Alliance & Stefan Schönherr, eye square Theatre Royal-Prague | 12:00 am - 12:45 am | Tuesday,...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="50249" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.succeet.de/de/succeet21"][vc_empty_space height="50"][vc_column_text] eye square at Quirk's Events London 2021 [/vc_column_text][vc_empty_space height="50"][vc_column_text]The Quirk's Event is an in-person Market Research Event with a lot of sessions related to market research insights and customer experience- filled...