Yueling Liu is a part of the Shopper Experience Unit at eye square. She gained her bachelor’s degree from Jilin University of Finance and Economics and completed her Master of Arts at Freie Universität Berlin, with a focus in sociology and political science. She is trained in both quantitative and qualitative research methods, and familiar with topics concerning social media communication and network analysis.
Prior to joining eye square, Yueling worked in the financial sector in China. She has both experience as a business liaison, facilitating communication between various international markets, and as a market researcher on localization solutions, competitor analysis, and new product development, drawing consumer insights through online surveys and different forms of interviews.