Strengthen both your products and brands within the physical, pharmacy setting or online through POS pharma research! Create simplified purchasing processes & strategically showcase products in an ever growing brand world. Our multi-methodical approach delivers actionable insights on the influence of POS material placement, design, and content.
The placement of OTC products can be strategically displayed and designed to optimize shoppers’ needs within the stand-out sales areas in pharmacies.
Because few standards are currently set within physical stores, many pharmacies independently decide how they want to communicate with shoppers.
Gaining a deep understanding of shoppers’ behavior and needs as they approach the store, and enter the sales area is crucial in promoting your brand in a cluttered retail environment.
Displays can highlight a product and brand – if they are designed to speak to the shoppers head and heart and placed in the correct positions.
Online sales are increasingly important for consumer health products on a worldwide scale.
Shoppers appreciate the convenience and speed in delivery.
Shopper behavior and routes to desired products are often different online.
Understanding shoppers’ needs is vital in providing the best shopping experience possible, as well as creating for a fluid interaction at the online POS.
A/B testing can answer questions on:
Simply put, we explain how people make purchase decisions and help our clients win at retail.
We explain the unconscious motivations, needs, visual and emotional cues that trigger shopper action and explain how to put your brand and products in the spotlight at the POS.
Online and in-Store we know what shoppers need and we know what research techniques to use to answer our clients research needs.
Based on the experience we have gathered since 1999, we deliver insights that have an immediate business impact.
By combining in-house expertise from brand, user experience and classical shopper research we support our clients in tackling the new demands they encounter in an world with an increasing amount of distractions and touch-points.