Real Eye Tracking vs Predictive Eye Tracking

Eye tracking is an established tool for measuring visual attention. Eye tracking has been one of the core methods of market research for many years.

In this webinar, they will take a look at two approaches: real eye-tracking with special hardware versus newer, predictive eye-tracking technologies. They will compare both methods with each other, highlighting strengths, weaknesses and typical application scenarios. In doing so, they address the central question: Which method delivers reliable results?

You can look forward to exciting insights, interesting comparisons and a discussion about whether predictive eye tracking delivers what it promises – or whether classic eye tracking is still ahead.