Conference about the future of brand management

October 1–2, 2025 | Hamburg

This year’s MARKENTAG will take place in Hamburg on October 1-2, 2025. Since a while now, this event has been an important platform for discussions about the future of brand management in German-speaking countries. At the scientific symposium, both young and experienced scientists will discuss the current state of research in the field of brand science.

In addition to technical discussions, the event also aims to contribute to the cultivation and development of networks and help establish new research projects in the field of brand research. The conference will feature exciting presentations by selected keynote speakers and scientific presentations that will be reviewed in advance by recognized brand researchers to ensure the high quality of the contributions.

Meet our eye square experts!

We will also be participating in this year’s MARKENTAG and will be presenting a research project together with colleagues from our industry. Join us as we delve deeper into the topic of artificial intelligence and explore exciting future prospects for the industry under the title “AI-supported, brand-oriented touchpoints – Design and impact of brand-oriented AI chatbots.”

Are you interested in AI and would you like to learn more about it? Register here!