Benjamin Gooch works as a Research Manager in eye square’s Brand and Media Experience Unit. Benjamin graduated from Adelphi University with a Bachelor of Fine Arts and a Minor in Technical Theater.
Benjamin first started working with eye square as a freelance technician where his varied background in film, production, and sales made organizing data, setting up eye tracking, and helping clients easy. As a research manager his background of film and video also gives him a different perspective on advertising and it’s impact.
Benjamin is especially interested in viral content and helping brands quantify this anomaly. When he isn’t working away in his home in Detroit, he can be found on a baseball field nearby working on his swing.