A new hybrid service concept will be launched in Hamburg in September

eye square is bringing its new hybrid consulting concept to Hamburg first in September. With an on-site team led by VP and partner Liane Kuhlhoff and close support from the tech, sandbox, and data science teams in Berlin, we are bringing a new level of quality to human experience consulting and research.

Immediate human interaction, personal availability, and direct communication are just as crucial to successful research in the real market as technical expertise and conceptual strength. That is why we are launching a new service concept in the Hamburg metropolitan region as the first “hybrid consulting field.” We are delighted to have earned the trust of our outstanding customers in northern Germany, whom we will continue to serve with this new concept over the coming years.

Michael Schiessl, CEO of eye square, says: “We see ourselves as a top service and technology provider. We believe that real encounters in particular generate many new ideas. That’s why we are returning to the regions of our home market, Germany, Austria, and Switzerland.

This allows us to combine human experience research with the highest technological standards and customer proximity, with flexible, personal support directly on site. Hamburg is an important location for us with many long-standing customers. Strengthening our presence in the north is an important strategic step in combining the highest standards with genuine local added value.”

“I am looking forward to working with an excellent team in Hamburg to provide our customers in the Hanseatic city with even more targeted and personalized support. As a native of Hamburg, it has always been my goal to further develop our consulting services and research expertise locally and thus intensify our cooperation. I know that many customers particularly appreciate global expertise combined with local responsiveness,” adds Liane Kuhlhoff.

From left to right: Sarah Lee Schwartz, Nuria Sichalla, Liane Kuhlhoff, Elisabeth Siegel-Pirk

The Hamburg team consists of Liane Kuhlhoff, Sarah Lee Schwartz, Nuria Sichalla, and Elisabeth Siegel-Pirk. Liane Kuhlhoff has been advising clients from all industries on research projects for over 16 years and brings a wealth of expertise in quantitative, qualitative, and implicit market research. Sarah Lee Schwartz complements the team with her specialization in media research, particularly TV and online marketing, and uses innovative psychological approaches. Nuria Sichalla is one of the leading researchers in the field of attention and social media testing. Elisabeth Siegel-Pirk deepens the understanding of consumer behavior through her background in cognitive psychology.

Together, the eye square team in Hamburg offers comprehensive perspectives and expertise for the development of innovative and holistic market research solutions.

The quartet offers our great Hamburg-based clients, including HanseMerkur, OTTO, EDEKA, Techniker Krankenkasse, Hamburger Hochbahn, Verwaltungs-Berufsgenossenschaft, Stage Entertainment, Freenet, Comdirect, and Tchibo, not only the usual study quality in collaboration with our Hamburg partner labs, in particular Foerster and Thelen, but also the opportunity for personal kick-off meetings and workshops.

It is our goal to directly develop our consulting services and research expertise and to intensify our joint efforts. We look forward to working with the people of Alster and Elbe. And soon also in the south and west—and on the Thames.