Into the Wild – How do advertising contacts work in the real world?

24.07.2025 | 15:00 (Webinar will be held in English)

In the upcoming webinar of the eye square Insights webinar series, our experts Stefan Schönherr and Marvin Vogt will present the top study “Into the Wild”.

Join us as our experts provide insights into the study and show that traditional TV advertising continues to have a significant impact on the media landscape. In addition to the radical and fascinating findings of the previously presented study on the use and impact of advertising, in this presentation we will explore new findings on age differences for the first time and explain whether there are significant differences between different age groups.

Would you like to find out more about the new findings? We look forward to your participation in our webinar.

Stefan Schönherr
Executive Vice Presdient & Partner 
eye square

Marvin Vogt
Senior Research Consultant

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