See what your
customers see
See what your
customers see
See what they
think, feel and do
See what makes
the difference
Human Experience
eye square provides you with deep insights from cutting-edge technologies based on 25 years of experience in both global market research and software development.
Clients such as PayPal, BMW, Sony, Miele, and Ferrero trust in the quality of our technologies – made in Germany, insightful worldwide. With eye square tools the customer-black-box becomes an insight-lighthouse.
Better understand how users experience your products, websites, or apps – and how you can optimize that experience.
Test and improve the impact of your advertising. Understand and define your brand together with our team.
Learn how to influence purchase decisions at every point of the shopper journey, online or in-store.
For the past 25 years, we have been developing proprietary technologies that lead in validly determining and visually representing human experience. It is made up of three parts: direct perception (system 0), implicit feelings (system 1), and reflexive thoughts (system 2).
This way, we can provide real insights that will help you make successful decisions.
Digital Experience Sandbox
Webinar
Esomar Event
North America 2025
Digital Experience Sandbox
Webinar
Newsletter
October 2025
Quirk’s Awards
Nomination 2025
Digital Car Mirror
Eye Tracking for VOX TV
Advertising Week NY 2025
Highlights and Recap
Initiative “Attention Works”
eye square and OMD
»The pleasant cooperation with the friendly and competent team was inspirational and helpful to further develop the user experience of our customer portal. The user insights gained by the tests have confirmed our decision to continue working with eye square.«
»We have worked several times with eye square in regard to the usability optimisation of our global websites. The measures taken from this basis have led to the optimisation of the usability. We can therefore recommend to work with eye square without restrictions.«
»eye square applied technology at the appropriate times by showing us how their services worked when applied to actual projects. The team provided us with strong support on enhancing the user experience of our game. We were impressed by their professional service and high quality of work.«
»As always, highly professional work in a very short time with first-class documentation. Really good! You are and will remain my first choice for this.«
© 2025 eye square
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