22 Oct eye square helped Snapchat – Global study on the marketing impact of AR and AI tools
In an advanced and global study conducted in collaboration with Snapchat and PMG, eye square has proven the impressive marketing impact of Snapchat’s latest AR and AI tools. The research not only shows a significant increase in brand awareness but also a noticeable improvement in engagement rates and conversion metrics. By using Sponsored AI Lenses and AI-generated videos, Snapchat achieved a measurable change in user interaction with ad content, with engagement rates up to 1.5x higher than traditional video ads.
eye square’s innovative measurement methods enable companies to understand users’ emotional responses and make data-driven decisions. Learn more about how Snapchat’s AR and AI-driven advertising is not only changing brand perception, but also boosting purchase intent.
Read more in the press release – using the QR code makes it faster!
