Dear friends,

Last month, we invited guests to our Memex Berlin 2025 event. We welcomed industry leaders, innovators, and researchers who embody the spirit of innovation and collaboration in research on the digital human experience. Interesting content was presented by MarsWrigley, freenet, and Snap. Did you miss Memex Berlin 2025? No problem—you can find more information about the event in our newsletter.

In our latest eye square Insights webinar, our experts Carina Lehne de López (CXO) and Daniel Stoecker (Research Consultant) presented the application of the eye square Sandbox in the field of UX research. Want to find out what advantages our experts discovered? Learn more in our newsletter.

We are also pleased to announce our new partnership with OMD Germany, which is redefining media planning with attention as the new currency. Together, we are going beyond traditional reach metrics. “Attention Works” focuses on the further development and integration of attention metrics for all relevant media channels – television, social media, online videos, and streaming.

You can also meet our eye square expert Dr. Matthias Rothensee at the German Advertising Association (DWG) symposium in Wuppertal, where he will be speaking about the proven power of social media.

We would also like to invite you to our latest eye square Insights series. Join our webinar with our expert Frederick Alloh, who will introduce you to eye square’s Digital Experience Sandbox. This is an innovative platform developed specifically for FMCG companies to visualize, collaborate on, and test their digital content in a hyper-realistic environment with real shoppers. Interested? Sign up for the webinar in our newsletter!

Upcoming events
Here are some events to look forward to:

• ESOMAR Congress 2025 | September 30 | Prague

• Think Fast. Test Faster| November 13| Virtual

• Quirks 2025 | November 18-19 | Virtual

Join us!

You can find even more updates in the latest edition of our newsletter!

Your eye square marketing team