Leonie Pfeiffer works as a Senior Research Consultant in the Brand and Media Experience Unit of eye square. The media and communication researcher has her special focus on the further development of implicit and explicit research methods with a quantitative focus.
Leonie is considered a specialist in brand tracking studies in various industries. In addition, she is responsible for the eye square Media Benchmark, which includes over 3,000 tested ads, spots, and brands, in order to compare the performance of future brand touchpoints and to identify optimization potential.
Methodologically, she is driven by the challenge of reconciling the best possible validity with high data quality. Leonie is the contact person for complex questionnaire programming and the preparation and evaluation of multidimensional data structures.
Nuria Sichalla is dedicated to both qualitative and quantitative research questions of internationally active clients.