Julia Backensfeld

Digital Marketing Assistant

Julia supports the eye square marketing team with the conception and implementation of digital marketing activities. She is also responsible for maintaining and updating website content.


Since Julia is highly interested in user-friendly web content and UX, she conducted a UX study to evaluate content, usability, image and navigation of the eye square website and brought the company improvements based on her findings.


Julia is studying Business Psychology (B.Sc.) at the HMKW in Berlin and is currently writing her Bachelor thesis. During her 1-year internship, she worked for eye square and Bayer. At the pharma company, she was involved in the launch of a marketing campaign for consumer education in the women’s health sector and assisted in the organization and implementation of patient surveys.



Julia Backensfeld

Telefon +49 30 698144-0