The Memex is one of the most important conferences in Berlin dealing with the harmony between man and machine. We shed light on the decisive relationship of the digitization with insights from psychology, business and current artistic positions.
As part of Memex 2019, we will focus on the most important resource of our time – attention. On September 6, we and our guest speakers will present current studies, articles and analyses on the topics of advertising efficiency, media behaviour, marketing strategies and user behaviour, which deal with the paradigm of positive attention control by consumers. Sign up now!
Perhaps the most powerful tool that modern brands and businesses can have in their arsenal, to gracefully navigate this digital upheaval of traditional consumer relationships is the concept of receptivity — reaching humans at a moment when they are open and joyful, thus keeping your brand or product relevant, engaging, and accessible. We developed key research methods to measure consumer receptivity and outlined our underlying technology and psychological framework on October 30th in downtown Detroit.
The four new labs of the eye square Studienclub have officially been opened on 27 September 2018 by User Experience Unit Lead Carina de Lopez!
The guests enjoyed exciting presentations on various user experience topics given by 2 of our eye square colleagues and 3 of our partners and customers.
Based on the questions about Receptivity, numerous renowned experts gave lectures on March 16 at the premises of KANTAR TNS in Munich. During the conference, various experts reported on extensive cross-media projects.
Facing a growing range of touchpoints, users are responding to the onslaught of communication with increasing selection, with external and internal filters. With Memex:Receptivity on September 8, we addressed the question of where and how to reach people in an attentive, open and positive state.
We are in the transition from a fun society to a meaningful society. The longing for deeper, emotional touches permeates the turbulent times in which we live. Memex 2016 was dedicated to the question of how best to position oneself during this time in marketing and product development, especially in the digital age.
When we started working 20 years ago, the shining word of the machine prevailed. The machine was the future and the icon of an expectation. Michael Schießl and Carina de López, as well as several guest speakers, will lead through this exciting topic at eye squares first symposium with lectures and discussions.