memex 2017 – Receptivity

Faced with a growing range of touchpoints, users are reacting to overwhelming communication with increasing selection, meaning external and internal filters.

With RECEPTIVITY, we address the question of where and how to reach people in a considerate, open and positive way. The understanding of these moments is the decisive determinant for the success of product and communication.

There are virtually two big questions:

1. How can existing touchpoints be obtained?
2. At which new touchpoints can we reach customers in the future?

Receptivity – Case Studies

Various experts will report from extensive intermedia projects on how to measure and determine the relevance of receptivity through technical and psychological methods:

• Which indicators such as viewability,
  attention, and emotions work together?

• How can implicit and explicit consequences be determined?

• What influence does receptivity have on consumer decision making?