When we started our work, almost 20 years ago, there was a radiance around the word “Machine”. The machine stood for what was to come–the sound of generators and technology. The machine was the icon of an expectation that the avant-garde directed themselves towards. The “Machine” was the future.
Brands are increasingly becoming media events. But how can your marketing transmit meaningful codes at a multitude of customer touchpoints and gain significance for the customer? The solution lies in psychological knowhow. Benefit from our knowledge: how people perceive, what triggers their feelings, and drives them. Only thus can something special come from your creation.
Carina Lehne de López – Unit Lead User Experience
eye square GmbH
Watch the video recording
“Digital Advertising – Key Facts You Should Keep in Mind!”
Dr. Wenzel Drechsler – Head of Market Research
United Internet Media GmbH
Oliver Rixner – Online Conversion Optimiser
Vattenfall Europe Sales GmbH