The DWG Symposium on October 30, 2025, at the University of Wuppertal will focus on how brand companies can effectively design their communications to attract the attention of their target groups.

In an age in which digital strategies are becoming increasingly important, current challenges and solutions will be discussed, particularly with regard to the use of artificial intelligence.

The symposium will provide valuable insights into brand communication. Participants can look forward to nine exciting presentations and stimulating discussions with experts from academia and industry, covering topics such as brand identity, strategic color design, and the role of digital customer twins.

Valuable Insights into the Theory and Practice

The symposium covers a wide range of topics. Participants and speakers will explore the current challenges that communications professionals face in the digital age in order to effectively reach their target audiences.

Numerous practical examples analyze trends, how to tell brand stories, the role of social media, and which rules from the analog era are still relevant today.

„Breaking through the Clutter“

Die Gestaltung wirksamer Markenkommunikation

Wuppertal, Donnerstag, den 30. Oktober 2025

Get the program and more information on the symposium

Speakers will include Christian Rätsch from BBDO, Colja Dams from VOK DAMS, color expert Prof. Dr. Axel Buether from the University of Wuppertal, Ann-Kristin Wille and Thomas Langer from Versicherungskammer, Olaf Hartmann from Multisense Institut, Uwe Munzinger from Munzinger Brand & Experience, Dirk Ziems from concept m, and Sandra Schürmann and Dr. Tim Wulf from RTL Deutschland.

eye square will be participating in the symposium with a presentation by Dr. Matthias Rothensee (Social Sells – The Sales Power of Social Media Proven) and we are sponsors of the event.

You can register here!