Eye square's Jin Qu, Research Consultant, presents at the MRMW 2015 in Singapore together with concept m's Sami Wong, Research director, the work of an implicit research tool dedicated to the Chinese market. Concept m used the Chinese zodiac signs as a category. Looking over two...
Michael Schiessl (CEO) gave, as Keynote Speaker at this year's DM-Award, a talk entitled "The attention economy - see the world with different eyes". In that matter Schiessl explained the different attention modes in digital and analog communication. As the main subject focused on direct marketing. ...
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