08 Apr eye square shortlisted for the BVM Innovation Award 2025
Integrated Human Experience Measurement chosen for the shortlist by the jury of the German Market Research Innovation Award
The Innovation Award from the Federal Association of German Market Researchers honors pioneering studies or methods that demonstrate methodological advancements, provide notable improvements in effectiveness and efficiency over traditional approaches, and exhibit versatility. This year, we are proud to announce that we have been shortlisted for this prestigious award, together with concept m ai, rheingold. institut and Repon GmbH.
Our submission focuses on Integrated Human Experience Measurement, a methodological approach for a comprehensive analysis of human behavior that combines our latest innovations: the InContext Sandbox, SEAL Eye Tracking, and proven emotion measurement techniques. We present an integrated research system that simultaneously captures perception, emotion, and cognition, providing deeper insights into human behavior.
At the heart of this research is the InContext Sandbox, which displays stimuli in real-world usage scenarios while synchronizing eye tracking, emotion analysis, and behavioral metrics. We offer a holistic solution for practical, valid, and scalable results.
The winner of the Innovation Award will be announced and honored during the German Market Research Congress on June 26 in Berlin. Prior to this, all nominees will present their competitive entries as part of the professional program.
The Innovation Award in German Market Research recognizes groundbreaking and pioneering research tools and studies that are unique, effective, methodologically sound, and practically applicable. These contributions offer measurable and relevant advantages over existing methods. Innovative approaches to data collection, analysis, and result presentation not only enhance knowledge acquisition but can also lead to novel insights, with outstanding studies contributing to the creation of new knowledge.
