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eye square | Digital Commerce Research

Empowering Brands to Dominate the Digital Shelf

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We enable brands to
convert more shoppers
and
elevate retail partnerships

by testing and refining

  • Product Visibility
  • Content Quality
  • Category Taxonomies​
  • Shopper Journeys
  • New Product Concepts

…and more

 

We enable brands to convert more shoppers and elevate retail partnerships by testing and refining

  • Product Visibility
  • Content Quality
  • Category Taxonomies​
  • Shopper Journeys
  • New Product Concepts

…and more

We enable brands to convert more shoppers and elevate retail partnerships by testing and refining

  • Product Visibility
  • Content Quality
  • Category Taxonomies​
  • Shopper Journeys
  • New Product Concepts

…and more

One Platform for all of your
dCom Research needs

Path to Purchase

Identify crucial touchpoints. Optimize the customer journey for maximum conversion.

A/B Testing

Test concepts, retail media, enhanced content, and category arrangements in realistic environments.

Digital Sandbox

Visualize, collaborate, and test your category, brand and product ideas – safe and easy.

Fully Functional Sites
that ​measure
Real Behaviors​

.

Store hosted by eye square
Real look & feel
Full control
New features
Qual & quant testing

Fully Functional Sites
that ​measure
Real Behaviors​

.

Hand holds smartphone with walmart site
Store hosted by eye square
Real look & feel
Full control
New features
Qual & quant testing

Strategic Advantages for Brands:
Enhancing Visibility and Impact

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Boost Product Visibility

Ensure your products stand out next to your 
competitors on the digital shelf

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Optimize Product Descriptions & Enhanced Content

Test which product descriptions, visuals, and brand content resonate most with shoppers

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Enhance Navigation & Category Organization

Organize categories and taxonomies to guide shoppers intuitively toward purchase decisions

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Strengthen Retailer Relationships

Deliver insights-backed suggestions to retail partners 
 with engagingand interactive visualizations

Strategic Advantages for Brands:
Enhancing Visibility and Impact

cross element image
Boost Product Visibility

Ensure your products stand out next to your 
competitors on the digital shelf

 

cross element image
Optimize Product Descriptions & Enhanced Content

Test which product descriptions, visuals, and brand content resonate most with shoppers

cross element image
Enhance Navigation & Category Organization

Organize categories and taxonomies to guide shoppers intuitively toward purchase decisions

cross element image
Strengthen Retailer Relationships

Deliver insights-backed suggestions to retail partners 
 with engagingand interactive visualizations

Helping brands grow across the globe Walmart logo with a white stroke around it Tesco logo with a white stroke around it Target logo with a white stroke around it TMALL logo with a white stroke around it Sam's Club logo with a white stroke around it Pinduoduo logo with a white stroke around it Kroger logo with a white stroke around it JD.Com logo with a white stroke around it Gopuff logo with a white stroke around it Getir logo with a white stroke around it Douyin logo with a white stroke around it Costco logo with a white stroke around it Coles logo with a white stroke around it Carrefour logo with a white stroke around it Amazon logo with a white stroke around it Uber Eats logo with a white stroke around it Sam's Club logo with a white stroke around it

Helping brands grow across the globe Walmart logo with a white stroke around it Tesco logo with a white stroke around it Target logo with a white stroke around it TMALL logo with a white stroke around it Sam's Club logo with a white stroke around it Pinduoduo logo with a white stroke around it Kroger logo with a white stroke around it JD.Com logo with a white stroke around it Gopuff logo with a white stroke around it Getir logo with a white stroke around it Douyin logo with a white stroke around it Costco logo with a white stroke around it Coles logo with a white stroke around it Carrefour logo with a white stroke around it Amazon logo with a white stroke around it Uber Eats logo with a white stroke around it Sam's Club logo with a white stroke around it

Create engaging playbooks and insights decks ○ Search Results Guidelines
○ The Perfect Product Page
○ Promotional Playbook
• Cross Promotional Activations
• Interruption Points
• Optimizations
• Pricing & Promos
• Sponsored Products
• Media/Ad Buying
Understand
Market Landscape
Hypothesize
& Assess
Ideas
Create
Strategy  & BIC
Principles
Develop visualizations that help sell in ideas to your retailers and build collaboration with your customers ○ Show interactive visualizations
○ Co-create new ideas
○ Plan tests together
Deploy
& Validate
Strategies
E-tailer Path to Purchase (on retailer's site) ○ Understanding how shoppers are navigating on the platform
○ What navigational cues they are using
○ Most common search terms
○ Pain points during their journey
○ When products go into the cart
○ And much more
Identify improvements that retailers can make to grow the category ○ Improve the taxonomy 
○ Best in class search 
○ Shopper-focused filters
○ SRP product arrangement
○ Hero Image usage
○ ...and more
1 2 3 4 Put the shopper
 in the center... With You Every Step of the Way ... create triple
win activations!

Understand
Market Landscape
Hypothesize
& Assess
Ideas
Create
Strategy & BIC
Principles
Deploy
& Validate
Strategies
1 2 3 4 Put the shopper
 in the center... With You Every Step of the Way ... create triple
win activations!
Driven ​
by a Mission​

We decode the psychology behind purchasing decisions.

Our innovative research methodologies cut through the noise to capture authentic shopper moments across physical and digital environments.

We’re here to illuminate, not just observe.

The shopper journey we’re mapping is intricate with countless touchpoints and influences.

This complexity fuels our curiosity.

Chrissy Love and Benjamin Goch
two women sitting together with laptop
Building Partnerships,

Growing Success

Our collaborative approach turns complex retail 
 challenges into opportunities.

We work as your partner, not just your vendor. 
Together, we transform insights into actionable strategies aligned with your objectives.

From day one, we build trust and shared success – because understanding shoppers is a journey we take together.

A few of our current partners…

white form with shadow as background
Driven ​
by a Mission​

We decode the psychology behind purchasing decisions.

Our innovative research methodologies cut through the noise to capture authentic shopper moments across physical and digital environments.

We’re here to illuminate, not just observe.

The shopper journey we’re mapping is intricate with countless touchpoints and influences.

This complexity fuels our curiosity.

Chrissy Love and Benjamin Goch
Building Partnerships,

Growing Success

Our collaborative approach turns complex retail 
 challenges into opportunities.

We work as your partner, not just your vendor. 
Together, we transform insights into actionable strategies aligned with your objectives.

From day one, we build trust and shared success – because understanding shoppers is a journey we take together.

A few of our current partners…

two women sitting together with laptop

Enhanced Insights with Eye Tracking

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See Through Your Shopper’s Eyes

Our tests incorporate advanced eye tracking technology that reveals exactly what captures attention and what goes unnoticed during the shopping journey.

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Beyond Self-Reporting

Uncover attention patterns shoppers themselves aren’t aware of, providing objective data on what truly drives visual engagement.

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Precise Visual Evidence

Watch real shoppers interact with your products through heat maps and gaze path visualizations that eliminate guesswork about visual hierarchy.

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Optional Enhancement

Available as a powerful add-on to standard A/B tests for deeper diagnostic insights when you need to understand the “why” behind performance differences.

Poster of a dog

Enhanced Insights with Eye Tracking

Poster of a dog
Circle gradient elementDisc gradient element
See Through Your Shopper’s Eyes

Our tests incorporate advanced eye tracking technology that reveals exactly what captures attention and what goes unnoticed during the shopping journey.

Circle gradient elementDisc gradient element
Beyond Self-Reporting

Uncover attention patterns shoppers themselves aren’t aware of, providing objective data on what truly drives visual engagement.

Circle gradient elementDisc gradient element
Precise Visual Evidence

Watch real shoppers interact with your products through heat maps and gaze path visualizations that eliminate guesswork about visual hierarchy.

Circle gradient elementDisc gradient element
Optional Enhancement

Available as a powerful add-on to standard A/B tests for deeper diagnostic insights when you need to understand the “why” behind performance differences.

FAQ
At eye square, our shopper research combines cutting-edge technology with behavioral science to capture authentic shopping moments. We study how people interact with products and make decisions in both physical stores and digital environments, delivering actionable insights that help brands optimize the entire shopping journey.
Implicit research reveals what shoppers can't tell you—their unconscious reactions and automatic decisions. Since 95% of purchase decisions happen below conscious awareness, our implicit methods capture these crucial moments that traditional surveys miss, giving you a complete picture of what truly drives shopper behavior.
We conduct shopper research globally, with established expertise across North America, Europe, and Asia. Our methodologies are adaptable to diverse retail environments and cultural contexts, ensuring consistent, high-quality insights regardless of your target market. We've successfully delivered projects in over 60 countries worldwide.
Our retailer test sites are highly customizable platforms where we can implement various features to match your research needs. We can also build custom features to address your specific research questions.
To get started, we need your research objectives, target audience specifications, and any existing materials you'd like to test (product images, packaging, shelf layouts, etc.). For retailer site testing, providing current planograms helps. Our team handles all technical implementation, respondent recruitment, and analysis—you simply provide the direction and we deliver the insights.
No, this isn't a self-serve tool. Our shopper research solutions are fully managed by our expert team who design, implement, and analyze your studies. We handle the technical complexity while keeping you involved throughout the process. This approach ensures methodological rigor and delivers actionable insights tailored to your specific business questions—giving you the benefits of sophisticated research without the operational burden.
We regularly collaborate with creative agencies, marketing consultancies, and other research partners. Our shopper insights complement broader marketing strategies, and we're skilled at integrating our work into existing agency relationships. Whether we're the lead research partner or supporting specialized shopper insights within a larger project, we're committed to flexible, collaborative partnerships.
Yes, we maintain extensive benchmarks across retail categories, shopping environments, and markets. These benchmarks allow us to contextualize your results against industry standards and competitive sets. Our database includes shopper attention metrics, conversion indicators, and implicit response patterns that help you understand not just how your products perform, but how they compare to category norms and best practices.

Ready to supercharge your
Digital Shelf?

Let’s boost visibility, engagement, and sales for your brand​

Felix Metger

Vice President
Shopper Research

metger@eye-square.com

Chrissy Love

US Vice President
Shopper Research

love@eye-square.com

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