Real Eye Tracking vs Predictive (AI) Eye Tracking | Recap

They focused primarily on the strengths, weaknesses, and typical use cases of AI-based approaches. Addressing the question “Is AI-based eye tracking accurate?”, the two experts compared real eye tracking using special hardware with the newer, predictive (AI) eye tracking technology.
This webinar offers useful insights, interesting comparisons, and a discussion of whether predictive (AI) eye tracking delivers what it promises or whether real eye tracking is still the superior choice.

Are you interested and missed the webinar? You can find the full webinar here!