12 Aug BSFZ Seal for Compentence in Innovation in Research & Development
Innovation Spotlighted: Why eye square as a Market Research Company Receives Research Allowance
The Research Allowance is a federal tax incentive granted to companies for their research and development activities. It supports the innovation strength and competitiveness of businesses in Germany.
Their funding is available for research and development projects (R&D projects) from the categories basic research, industrial research, or experimental development.
To receive this incentive, companies must prove that their projects meet the criteria set out in the Research Allowance Act. The BSFZ examines and certifies these activities. A positive result enables us to carry the BSFZ seal now – a visible sign of our innovation competence!
The BSFZ supports Our active Research Projects: SEAL and the Sandbox
Two prominent examples of our research activities are SEAL (Smartphone Eye-Tracking Algorithm) and the Digital Experience Sandbox.
- SEAL: A platform-independent, calibration- and app-free tool that provides companies with precise insights into user engagement and emotional reactions to mobile media offerings.
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Sandbox: Sandbox: highly flexible test environments with a high level of experimental control in a sandbox. Easy, simultaneous measurement of perception, emotion, and cognition in a single test run for Brand and Media experience, User Experience, and Shopper Experience.
These technologies highlight our commitment to equipping brands with tools that enable seamless, intuitive, and effective user experiences
Choose your media or retail platform and see your ideas in action! Digital experience in controlled and simulated environments, tested by real consumers.
User-friendly eye tracking. Device-independent, a software- and browser-based solution with no additional hardware costs or app downloads.
Innovation as Part of Our DNA
Innovation is not just a buzzword for us; it’s an integral part of our company culture. We continually invest in research and development to gain new insights and turn them into practical solutions. Our commitment is evident not only in our projects but also in the recognition from the BSFZ.
The BSFZ seal is not just an award for us; it’s also an encouragement to remain at the forefront of market research. It confirms our role as an innovative company and motivates us to continue exploring new paths.
We thank the BSFZ for the recognition and look forward to shaping the future of market research together with our partners and clients!