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eye square | Digital Commerce Research

Test your content next to your competitors​

Optimize your digital shelf presence with
data-driven insights ​

Assumptions about what drives conversion can be costly A/B testing eliminates guesswork with clear, data-driven evidence

Our Testing Platform
allows brands to optimize every aspect
of the digital shelf

Search icon visual
  • Category visibility
  • Search impact
  • Product discovery
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  • Navigation paths
  • Category naming
  • Filter & sorting
  • Landing pages
Content icon visual
  • Hero images
  • Above-the-fold content
  • Enhanced content
  • Product description
Concept icon visual
  • Pre-launch tests
  • Value propositions
  • Launch tactics
  • Price points
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  • Banner ads
  • Sponsored products
  • Promotional content

Everything can be placed on to our stores and tested for success

Hand holds smartphone with gopuff shopping site
Concepts
Product & Brand Pages​
Retail Media
Price & Promos
Taxonomy     … and much more

Everything can be placed on to our stores and tested for success

Hand holds smartphone with gopuff shopping site
Concepts
Product & Brand Pages​
Retail Media
Price & Promos
Taxonomy
… and much more
young woman with glasses and smartphone

Test. Learn. Grow.
Proven Results from Real Behavior

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Eliminate subjective decisions:

Replace opinion-based choices with shopper behavior data

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Quantify performance improvements:

Measure the impact of content changes on conversion

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Continuous optimization:

Build on successes with iterative testing for ongoing growth

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Validate investment:

Ensure new content delivers measurable returns

Test. Learn. Grow.
Proven Results from Real Behavior

young woman with glasses and smartphone
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Validate investment:

Ensure new content delivers measurable returns

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Continuous optimization:

Build on successes with iterative testing for ongoing growth

cross element image
Quantify performance improvements:

Measure the impact of content changes on conversion

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Eliminate subjective decisions:

Replace opinion-based choices with shopper behavior data

Find out how your idea converts and how it impacts the shopper experience

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Gain Competitive Advantage

Small optimizations create significant edges when competitors are just a click away.

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Maximize ROI on Digital Investments

Turn content investments into measurable sales growth rather than expensive guesswork.

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Reduce Launch Risks

Validate concepts in realistic shopping environments before committing to production costs.

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Understand the “Why” Behind Performance

Reveal unconscious factors driving purchase decisions, not just what happened.

Man with white shirt and smartphone

Find out how your idea converts and how it impacts the shopper experience

Man with white shirt and smartphone
cross element image
Gain Competitive Advantage

Small optimizations create significant edges when competitors are just a click away.

cross element image
Maximize ROI on Digital Investments

Turn content investments into measurable sales growth rather than expensive guesswork.

cross element image
Reduce Launch Risks

Validate concepts in realistic shopping environments before committing to production costs.

cross element image
Understand the “Why” Behind Performance

Reveal unconscious factors driving purchase decisions, not just what happened.

Is your Retail Media Investment
worth it?

Test and find out if your ads
are seen and convert!
  • Check conversion with and with-out ads
  • Optimize creatives
  • Evaluate placements

Is your Retail Media Investment worth it?

Test and find out if your ads are seen and convert!
  • Check conversion with and with-out ads
  • Optimize creatives
  • Evaluate placements
Visual of a woman with glasses and a smartphone in her hand
Shopping on Social Media!

Influencer content on ecom!

Take content and products from one channel to another and understand Conversions and Brand Impact.

We provide the test environments:

white form with shadow as background
Visual of a woman with glasses and a smartphone in her hand
Shopping on Social Media!

Influencer content on ecom!

Take content and products from one channel to another and understand Conversions and Brand Impact.

We provide the test environments:

Go! SNACKING CATEGORY? Yes No Quick Intuitive & Surprisingly Powerful Pack images Tinder-style Testing Fast Feedback for Visual Impact Product visuals Test dozens of: For each product shown, please indicate if you agree that the product belongs within the SNACKING CATEGORY. Swipe image to right to agree Swipe image to left to disagree Our Swiping Task mimics the instinctive, split-second decisions consumers make every day as they scroll through shelves and search results. It’s Because that’s how real shopping happens: & content variations - just like a shopper would. Skip Select Swipe Decide Yes No Yes An icon of a hand with a finger up An icon of a hand with a finger up A horizontal orange arrow pointing right A horizontal orange arrow pointing left A white check in the middle of a green circle A white x centered in the middle of a red circle An unbranded package of chips An unbranded snack bar package An unbranded package of chocolate

Go! SNACKING
CATEGORY?
Yes No Quick Intuitive & Surprisingly Powerful Pack images Tinder-style
Testing
Fast Feedback for Visual Impact Product visuals Test dozens of: For each product shown, please indicate if you agree that the product belongs within the
SNACKING CATEGORY. Swipe image to right to agree Swipe image to left to disagree It’s & content variations - just like a shopper would. Yes No Yes
An icon of a hand with a finger up An icon of a hand with a finger up A horizontal orange arrow pointing right A horizontal orange arrow pointing left A white check in the middle of a green circle A white x centered in the middle of a red circle An unbranded package of chips An unbranded snack bar package An unbranded package of chocolate
visual of a woman with an orange shirt and brown long hair, wearing glasses and holds a spmartphone in her hands
The Power of Experimentation

In the digital shelf environment, experimentation isn’t just a testing methodology -it’s a mindset that drives innovation.

The most successful brands embrace a culture of creative experimentation, where curiosity and playfulness lead to breakthrough discoveries. By systematically testing hypotheses in a controlled yet realistic environment, you gain the freedom to explore bold ideas with minimal risk.

This experimental approach transforms dCom optimization from a serious, high-pressure endeavor into an engaging process of exploration and learning.

Brands that make experimentation a core practice develop an agility that allows them to respond to market changes faster, connect with shoppers more authentically, and continuously evolve their digital presence ahead of competitors who remain static.

The question isn’t whether you can afford to experiment –
it’s whether you can afford not to.

The Power of Experimentation

In the digital shelf environment, experimentation isn’t just a testing methodology -it’s a mindset that drives innovation.

The most successful brands embrace a culture of creative experimentation, where curiosity and playfulness lead to breakthrough discoveries. By systematically testing hypotheses in a controlled yet realistic environment, you gain the freedom to explore bold ideas with minimal risk.

This experimental approach transforms dCom optimization from a serious, high-pressure endeavor into an engaging process of exploration and learning.

Brands that make experimentation a core practice develop an agility that allows them to respond to market changes faster, connect with shoppers more authentically, and continuously evolve their digital presence ahead of competitors who remain static.

The question isn’t whether you can afford to experiment –
it’s whether you can afford not to.

visual of a woman with an orange shirt and brown long hair, wearing glasses and holds a spmartphone in her hands
FAQ
We conduct shopper research globally, with established expertise across North America, Europe, and Asia. Our methodologies are adaptable to diverse retail environments and cultural contexts, ensuring consistent, high-quality insights regardless of your target market. We've successfully delivered projects in over 60 countries worldwide.
Our retailer test sites are highly customizable platforms where we can implement various features to match your research needs. We can also build custom features to address your specific research questions.
To get started, we need your research objectives, target audience specifications, and any existing materials you'd like to test (product images, packaging, shelf layouts, etc.). For retailer site testing, providing current planograms helps. Our team handles all technical implementation, respondent recruitment, and analysis—you simply provide the direction and we deliver the insights.
We regularly collaborate with creative agencies, marketing consultancies, and other research partners. Our shopper insights complement broader marketing strategies, and we're skilled at integrating our work into existing agency relationships. Whether we're the lead research partner or supporting specialized shopper insights within a larger project, we're committed to flexible, collaborative partnerships.
Yes, we maintain extensive benchmarks across retail categories, shopping environments, and markets. These benchmarks allow us to contextualize your results against industry standards and competitive sets. Our database includes shopper attention metrics, conversion indicators, and implicit response patterns that help you understand not just how your products perform, but how they compare to category norms and best practices.
Most tests run for 2-5weeks from kickoff to final report. The timeline includes test design, respondent recruitment, testing period, and analysis/reporting . We can expedite timelines for urgent business needs.
We typically recruit 150-300 respondents per test, depending on the number of variables and statistical confidence required. Our methodology delivers reliable results with smaller sample sizes than traditional testing approaches by measuring both explicit and implicit responses.
We recruit based on your specific customer profiles, screening for demographics, shopping behaviors, category purchase frequency, and brand relationships. For specialized audiences, we can tap into global partner panels of over 30 million consumers.
Unlike survey tools that ask hypothetical questions, our platform creates realistic shopping scenarios where respondents make authentic decisions. We measure behavior, not just opinions, and our implicit measurement captures unconscious reactions that drive actual purchases.
Absolutely. Our platform is ideal for testing pre-launch concepts, allowing you to validate packaging, positioning, and pricing before investing in production. We maintain strict confidentiality protocols for unreleased products.
Extremely actionable. Our reports identify specific elements that drive performance, quantify their impact, and provide clear recommendations for implementation. We don't just tell you which version won—we explain why it won and how to apply the insights.
Yes, we maintain extensive category benchmarks across retailers and markets. Your results will include competitive context to help you understand performance relative to category norms and leaders.
Yes, eye tracking is available as an enhancement to standard A/B tests. This provides visual attention data showing exactly what shoppers see and miss, adding powerful diagnostic insights to your results.
We deliver a comprehensive report with clear recommendations, followed by a debrief session with our insights team. Many clients opt for implementation support and ongoing testing programs to continuously optimize their digital shelf presence.

Ready to supercharge your
Digital Shelf?

Let’s boost visibility, engagement, and sales for your brand​

Felix Metger

Vice President
Shopper Research

metger@eye-square.com

Chrissy Love

US Vice President
Shopper Research

love@eye-square.com

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More Information

One Platform for all of your
dCom Research needs

Path to Purchase

Identify crucial touchpoints. Optimize the customer journey for maximum conversion.

A/B Testing

Test concepts, retail media, enhanced content, and category arrangements in realistic environments.

Digital Sandbox

Visualize, collaborate, and test your category, brand and product ideas – safe and easy.

One Platform for all of your
dCom Research needs

Path to Purchase

Identify crucial touchpoints. Optimize the customer journey for maximum conversion.

A/B Testing

Test concepts, retail media, enhanced content, and category arrangements in realistic environments.

Digital Sandbox

Visualize, collaborate, and test your category, brand and product ideas – safe and easy.