As a Digital Marketing Manager, Katerina works on strategic initiatives to drive the company’s online presence and digital marketing campaigns. By maximizing the effects of digital channels, she and the team manage complete digital marketing strategies that include social media, email marketing, SEO, content production, lead generation and more.
Her experience in customer relationship management (CRM) and business administration allow her to incorporate data-driven insights to improve marketing effectiveness. Her approach centers around a supportive and collaborative workplace for her team.
Katerina has a Bachelor’s Degree in Finance and Business Administration from the Technological Educational Institute of Central Macedonia, Greece. She worked at the Hellenic Telecommunications Organization as an intern before she grew into her previous eye square role as a CRM Marketing Manager.