08 Apr DPG Webinar with Stefan Schönherr and Marvin Vogt

Posted at 15:05h in 2025, Article, News by peric

0 Likes

Improving digital advertising
with attention measurement

We would like to explore the latest developments in attention measurement in DPG media advertising together with you on April 24, 2025 at 11 am. In the upcoming DPG webinar “Improving digital advertising through attention measurement”, our eye square experts Stefan Schönherr and Marvin Vogt will present the leading study “Into the Wild”. The study, which has already been successfully presented several times, examines the use and influence of advertising and illustrates that TV advertising continues to be relevant in today’s media landscape. What special features can you expect? Our presentation during the DPG webinar will be the first time that fresh findings have been presented.

In addition to the radical and fascinating insights already gained from the well-known “Into the Wild” study, we will also present new approaches that illustrate how the TV advertising world differs according to age group.

Join us and don’t miss the cutting-edge discussion on “Into the Wild”!