Eye-Tracking and Ad Measurement | Jeff Bander Interview at MarTech
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_single_image image="54824" img_size="large" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://martechseries.com/mts-insights/interviews/martech-interview-with-jeff-bander-chief-revenue-officer-at-eye-square/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] What are the advantages of eye-tracking technology, and how to use it in digital advertising measurement? [/vc_column_text][vc_empty_space height="30"][vc_column_text] “Overall, the use of data and technology is helping advertisers to understand better...