28 Apr marktforschung.de Webinar with Stefan Schoenherr & Pia Niermann
Webinar | May 7, 2026 | 11 AM
When 2.3 seconds decide effectiveness
In a digital world where advertising is often perceived for only a few seconds, attention becomes the crucial currency in marketing. Because reach alone does not indicate whether a message was truly seen, understood, and remembered.
In the webinar, Stefan Schönherr (eye square) and Pia Niermann (OMD Insights) provide insights into the current analysis “Attention: 2.3 Seconds of Magic!” by OMD Germany and eye square. They show why attention is a key success factor for media planning, creation, and advertising effectiveness today.
Learn from the two experts how attention can be measured, what the differences are between TV, social ads, and digital formats, and why creative design is crucial for whether a campaign has an impact.
The webinar is aimed at anyone who wants to understand how reach becomes genuine attention – and how brands can make better use of those few crucial seconds.
Are you interested? Learn more about the webinar and register at the following link:
Check out our in-depth article on the webinar in the “Status Quo: Branding Research and Brand Tracking” dossier at marktforschung.de!
Wenn 2,3 Sekunden über Wirkung entscheiden und warum „Attention“ zur härtesten Währung im Marketing wird
Virtual Roundtable | May 19, 2026 | 10 AM
Markenwirkung anders messen: Innovative Ansätze für valide Insights
The virtual roundtable-discussion with Stefan Schoenherr offers you the opportunity to explore the topic of brand measurement in greater depth and gain insights into which tools can be used to measure and track brands effectively, now and in the future.
Brand realities have become more complex. The many touchpoints are harder to measure and attribute. That’s what Susanne Wehde from WD-40 says. Surveys are also more difficult. Members of online panels no longer want to fill out short sets of questions to evaluate brands. However, brands are important in interchangeable markets. How and with what tools can brand perception be measured and tracked?
The roundtable ist part of the marktforschung.de dossier “Status Quo: Branding Research and Markentracking” and moderated by Holger Geißler.
Meet:
Stefan Schönherr, EVP Brand & Media & Partner at eye square
Markus Küppers, Founder & Managing Director of september Strategie & Forschung GmbH
Dr. Sandra Gärtner, Founder & CEO of mediaresearch42 + GreenAdz
Are you interested? Learn more and register at the following link:
Stefan Schoenherr
EVP Brand and Media & Partner
eye square
Pia Niermann
Group Manager
OMD Insights