Seeing What Consumers See: Attention & Human Experience Research with Eye-Tracking

15.04.2026 | 3:00 p.m.

We are thrilled to announce the second part of our exciting new webinar mini-series, Seeing What Consumers See: Attention & Human Experience Research with Eye-Tracking, which is a key part of our broader series, Human Experience Insights Webinar Series 2026.

Eye-tracking opens a unique window into what people actually notice, follow, and miss – the foundation of both attention and human experience research. This four-part webinar series shows how to use eye-tracking as a practical, decision-oriented tool rather than a one-off “special method.” Across the sessions, we connect simple attention theory with real-world studies in advertising, shopper journeys, and digital experiences, and we compare different technical approaches from high-end lab systems to scalable webcam and AI-based predictive models. You will learn when eye-tracking truly adds value beyond surveys and click data, how to choose and brief the right systems and partners, and how to translate gaze data into clear, actionable stories for stakeholders in marketing, CX, UX, and insights teams.

Save your seat for the second part: Tools for Measuring Attention, where Philipp Reiter and Neil Thomas from Pupil Labs, will focus on the toolbox. They will compare key eye-tracking setups—lab systems, glasses, webcam solutions, smartphones, and in-context browser approaches—and discuss their strengths, limits, and typical use cases. With input from system experts and practitioners, you will learn which configuration fits which research question, context, and budget, and how to brief vendors so you get robust attention data instead of an expensive experiment.

Philipp Reiter
Partner & COO 
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