Dr. Ruchira Suresh works at the intersection of shopper research and applied AI, with a doctorate in Psychology and Behavioural Decision-Making underpinning her approach.
Her expertise spans advanced quantitative research using eye-tracking, behavioural methods, and surveys, alongside benchmarking and meta-analysis to establish category norms.
She also leads research process automation, improving efficiency across the research lifecycle. Her current focus is on building the Caterpillar Insights Synthesis method for explainable AI in Human Experience Research, transforming eye square’s research archive into insights that are grounded, traceable, and commercially actionable for leading FMCG brands.
Ruchira is…
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