THE ATTENTION ECONOMY
THE ATTENTION ECONOMY
Feeds are crowded, attentions are getting short and shorter- every brand are competing for the same half-second glance.
THE ATTENTION ECONOMY
Feeds are crowded, attentions are getting short and shorter- every brand are competing for the same half-second glance.
2.3
SECONDS IS THE AVERAGE ATTENTION WINDOW FOR A DIGITAL AD
10 SECONDS
Win the competition by knowing exactly where eyes focus, when attention leaves, and what gets fully overlooked. That precision is what turns a fleeting glance into a moment your brand owns.
Come out on top with InContext Eye Tracking.
NEW TO THE EYE TRACKING?
It’s not only about where people look
FAMILIAR WITH EYE TRACKING?
No hardware.
No lab. Hassle free.
NEW TO THE EYE TRACKING?
It’s not only about where people look
FAMILIAR WITH EYE TRACKING?
No hardware.
No lab. Hassle free.
The bridge between data and decision making is leveraging real attention
END RESULTS
Real Environments
Not screenshots or mock-ups. The actual platform — real surrounding content, real scrolling behaviour.
Real Gaze
Webcam or smartphone front camera.
No app, no install.
SEAL anchors every gaze coordinate to the exact pixel of your content.
Real Insights
Heatmaps, AOI analysis, viewer share, gaze duration. Delivered with benchmarks, expert interpretation, and clear recommendations — in days.
The bridge between data and decision making is leveraging real attention
END RESULTS
Real Environments
Not screenshots or mock-ups. The actual platform — real surrounding content, real scrolling behaviour.
Real Gaze
Webcam or smartphone front camera.
No app, no install.
SEAL anchors every gaze coordinate to the exact pixel of your content.
Real Insights
Heatmaps, AOI analysis, viewer share, gaze duration. Delivered with benchmarks, expert interpretation, and clear recommendations — in days.
GROUPS THAT ALREADY USE INCONTEXT EYE TRACKING
CASE STUDIES
See how SEAL enabled Edeka to win
Test product attention on live retailer shelves with real competitors next to it.
Check out our most recent study with Edeka
What was the goal/aim?
Fast Feed.
Real Attention.
See how Atlas..
Validate creative in the actual environment before budget is committed.
Check out our most recent study on attention and purchase behavior:
The Atlas Project
Improve your UX
Understand how users experience your product or service.
Check out our latest User Experience study:
User Experience
Research that matters
Discover research solutions that create actionable insights.
Check out our latest research study:
Real Research.
CASE STUDIES
CASE STUDIES
2.3 Seconds of Magic –
OMD Germany &
eye square 2026
A recent study by OMD Germany and eye square reveals a significant drop in attention spans for digital advertising.
The ATLAS Project –
Attention in Vertical Video Ads 2025
The ATLAS Project – Attention in Vertical Video Ads and Its Impact on Purchase Behavior.
Joint studies:
Snapchat & eye square
eye square and Snap Inc. have conducted four independent empirical studies on Snapchat advertising effectiveness.
How does it works
Live Digital
Worlds:
30+ real platforms
& 50+ ad formats
All automated &
scalable
Test content is placed inside the actual InContext environment – a real Instagram feed, a live Amazon shelf, a real YouTube pre-roll. Participants use their own device, in their own home.
Social Media
Streaming & TV
E-Commerce
Sandbox
Custom built environments | New platform simulations brand-specific experiences
How does it works
Live Digital
Worlds:
30+ real platforms
& 50+ ad formats
All automated &
scalable
Test content is placed inside the actual InContext environment – a real Instagram feed, a live Amazon shelf, a real YouTube pre-roll. Participants use their own device, in their own home.
Social Media
Streaming & TV
E-Commerce
Sandbox
Custom built environments | New platform simulations brand-specific experiences
The SEAL algorithm reads participants’ built-in webcam or smartphone front camera. After a brief calibration, every gaze coordinate is anchored to the exact pixel of test content. 40-60px accuracy. Global scale. Results in days.
Enhanced Analysis of visual elements
Analyzing participants’ eye movements
Determine if and for how long users actually looked at an ad.
InContext Metrics are automatically recorded
Indicating how long an ad was visible on the screen.
Emotion Measurement
& Benefits
The emotion algorithm tracks facial feature points and extracts the expressions (level 1), emotions (level 2), and compiles both into valence in combination with attention data without storing personal information.
Automated evaluation
Done through trained algorithms - your results will be in your hands. No extra money spent. No momentum loss.
As natural as it can get
This allows users to explore media environments without interruption, just like they would at home or anywhere else.
Captures up to 47 facial expressions
Depends on model - we need to double check
Recording emotions seamlessly through cameras on devices like webcams, smartphones, or tablets.
A deeper understanding of your audience's emotional journey.
Done through trained algorithms - your results will be in your hands. No extra money spent. No momentum loss.
The SEAL algorithm reads participants’ built-in webcam or smartphone front camera. After a brief calibration, every gaze coordinate is anchored to the exact pixel of test content. 40-60px accuracy. Global scale. Results in days.
Enhanced Analysis of visual elements
Analyzing participants’ eye movements
Determine if and for how long users actually looked at an ad.
InContext Metrics are automatically recorded
Indicating how long an ad was visible on the screen.
Emotion Measurement
& Benefits
The emotion algorithm tracks facial feature points and extracts the expressions (level 1), emotions (level 2), and compiles both into valence in combination with attention data without storing personal information.
Automated evaluation
Done through trained algorithms - your results will be in your hands. No extra money spent. No momentum loss.
As natural as it can get
This allows users to explore media environments without interruption, just like they would at home or anywhere else.
Captures up to 47 facial expressions
Depends on model - we need to double check
Recording emotions seamlessly through cameras on devices like webcams, smartphones, or tablets.
A deeper understanding of your audience's emotional journey.
Done through trained algorithms - your results will be in your hands. No extra money spent. No momentum loss.
Only X/Y gaze coordinates leave the device. No raw video. Delivered with full GDPR compliance.
Get heatmaps, AOI analysis, viewer share, and gaze duration. No screen recordings.
Show maps & reporting data explicitly***
COMMON QUESTIONS
Facts about our technology
“We get AI attention heatmaps in 30 seconds.”
AI tools are great for rapid creative sense-checking. But they predict based on historical patterns — they cannot model what happens when your ad appears next to specific content on a specific platform.
The ATLAS Project shows Instagram delivers 60% more attention than YouTube Shorts — AI tools cannot capture that. For a launch decision, you need measured behaviour. InContext ET is the only tool that provides it.
“Other tools have an API we can embed in our survey platform.”
API access and integration in your research platform is a core feature InContext Eye Tracking. Actually 8 out 10 GRIT companies sue InContext platform to runtheir research projects. See documentation and integrations here…
“Can we test our own live website or app?”
Not via screen recording. But prototypes, pages, and flows can be imported directly into eye square’s Sandbox — the same gaze quality, full quality control. Eye square has done this for PayPal, Miele, and Freenet.
Any genuine constraints are communicated upfront, not after a study has started.
Only X/Y gaze coordinates leave the device. No raw video. Delivered with full GDPR compliance.
Get heatmaps, AOI analysis, viewer share, and gaze duration. No screen recordings.
Show maps & reporting data explicitly***
COMMON QUESTIONS
Facts about our technology
“We get AI attention heatmaps in 30 seconds.”
AI tools are great for rapid creative sense-checking. But they predict based on historical patterns — they cannot model what happens when your ad appears next to specific content on a specific platform.
The ATLAS Project shows Instagram delivers 60% more attention than YouTube Shorts — AI tools cannot capture that. For a launch decision, you need measured behaviour. InContext ET is the only tool that provides it.
“Other tools have an API we can embed in our survey platform.”
API access and integration in your research platform is a core feature InContext Eye Tracking. Actually 8 out 10 GRIT companies sue InContext platform to runtheir research projects. See documentation and integrations here…
“Can we test our own live website or app?”
Not via screen recording. But prototypes, pages, and flows can be imported directly into eye square’s Sandbox — the same gaze quality, full quality control. Eye square has done this for PayPal, Miele, and Freenet.
Any genuine constraints are communicated upfront, not after a study has started.
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