09 Sep DMEXCO 2026
Come meet us in Cologne at this year’s DMEXCO 2026!
From September 23 to 24, 2026, many interested marketing and media experts will gather to discuss this year’s theme, “Scaling Intelligence.” The event will not only explore how artificial intelligence can be tested but also examine how it can be successfully integrated into marketing processes and business models. Other key topics at the event will include: AdTech, MarTech, retail media, e-commerce, creator marketing, social commerce, measurement, and personalization. In addition to numerous exhibitors, DMEXCO 2026 will offer an extensive conference program featuring international speakers, panel discussions, and networking opportunities.
Meet our Speakers
Follow the Feelings – Emotional Advertising as an Impact Booster
Wednesday, September 23, 2026 | 2:30 p.m. – 3:00 p.m.
Join us as our eye square experts Stefan Schoenherr and Marvin Vogt present their latest study, “Follow the Feeling.” The study highlights the power of emotional appeals and traces the entire journey of emotions—from fundamental patterns to relevant connections and creative approaches.
BREAKING THE SCROLL: What Drives Attention and Brand Impact in the Social Feed
Thursday, September 24, 2026 | 11:30 a.m. – 12:00 p.m.
Together with Stephan Neumann, our eye square expert Simon Koch will demonstrate how to specifically increase attention on social media. Their joint study examines the impact of relevant content, formats, influencers, and target audiences on attention. The experts will provide practical insights into which creative approaches work particularly well and which mechanisms actually generate attention on social media.