Seeing What Consumers See: Attention & Human Experience Research with Eye-Tracking

28.01.2026 | 3:00 p.m.

We are thrilled to announce the launch of our exciting new webinar series, Seeing What Consumers See: Attention & Human Experience Research with Eye-Tracking, which is a key part of our broader series, Human Experience Webinar Series.

Eye-tracking opens a unique window into what people actually notice, follow, and miss – the foundation of both attention and human experience research. This four-part webinar series shows how to use eye-tracking as a practical, decision-oriented tool rather than a one-off “special method.” Across the sessions, we connect simple attention theory with real-world studies in advertising, shopper journeys, and digital experiences, and we compare different technical approaches from high-end lab systems to scalable webcam and AI-based predictive models. You will learn when eye-tracking truly adds value beyond surveys and click data, how to choose and brief the right systems and partners, and how to translate gaze data into clear, actionable stories for stakeholders in marketing, CX, UX, and insights teams.

Save your seat for the first part: Foundations of Attention in Human Experience Research, where I will lay the foundation: what attention really is, what eye-tracking measures, and how it fits into human experience research. We explain where eye-tracking changes the conclusions compared to survey-only or click-only studies and show concrete examples from brand, shopper, and UX projects.

Participants will leave with a simple framework for deciding when eye-tracking is the right tool and how to combine gaze data with explicit feedback to tell a coherent story about what people do, feel, and think.

Philipp Reiter
Partner & COO 
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