05 May Screenforce Webinar with Stefan Schoenherr and Marvin Vogt
Follow the Feelings – Emotional Advertising as an Impact Booster
May 20, 2026 | 12:00 PM – 1:00 PM
In this webinar, “Follow the Feelings – Emotional Advertising as an Impact Booster,” Screenforce, Marvin Vogt (eye square), and Stefan Schönherr (eye square) present comprehensive insights into how emotional reactions influence advertising impact.
Using innovative AI-powered measurement methods, over 40 emotional reactions to advertising content were analysed. The results show that what matters is not just how many emotions an ad triggers, but above all, which emotions are evoked.
The study offers fascinating insights into which emotional patterns lead to measurable success, how different media platforms affect emotions, and which creative elements generate the right emotional resonance.
The recording of the “Follow the Feelings” webinar is now available on Screenforce, where our experts explain why emotions are a powerful tool for boosting the impact of successful advertising!
Stefan Schönherr
EVP Brand and Media & Partner
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Marvin Vogt
Senior Research Consultant
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