27 Apr PUMA Plenary- Networking event in Frankfurt
“Fast, Faster, Forward – Mafo Solutions for Accelerating Markets”
May 5, 2026 | Frankfurt am Main
On May 5, 2026, we will be attending the PUMa plenary meeting in Frankfurt. PUMa is a self-organized network for in-house market researchers and marketing professionals that was founded in 2003 on the initiative of planung&analyse and now has around 1,100 members. The regular PUMa plenary meetings provide a forum for practical discussions on current industry topics.
This year’s event is themed “Fast, faster, forward – Market research solutions for accelerating markets” and will explore how market research can remain fast, valid, and increasingly effective—even with the support of AI—in an accelerating environment. The program includes several expert presentations by market research providers and concludes with a joint discussion and reflection in the plenary session.
Meet eye square!
“Make quick decisions, launch with confidence: InContext pretesting—from ad platforms to e-commerce”
12:00 – 12:30 | Felix Metger, VP Shopper Research & Stefan Schoenherr, EVP Brand and Media & eye square Partner
Stefan Schoenherr
EVP Brand and Media & Partner
eye square
Felix Metger
VP Shopper Research
eye square