12 Jan Nomination for the TOCii Award in the Category Social Media Research
eye square Marktforschung was nominated for the “Social Media Research for TOCii 2026 – Top Of Class Insights Industry” award.
We are one of ten institutes on the shortlist. This renewed nomination recognises our work on social media research solutions and our experience in human experience research. We were already selected in 2025 and also received the prestigious award for our research approach in advertising pretesting.
Our thanks go to the marktforschung.de users who nominated us! We’re delighted that our work is held in such high regard in the industry!
What makes us relevant for the TOCii Award?
The TOCii-Award represents excellence in the insights industry and our nomination underscores our commitment to innovative approaches in our human experience research:
Social Media Research
We test social media ads and content exclusively in our self-created and hosted human experience sandboxes. These sandboxes are based on an InContext platform and form the foundation for testing social media content directly in realistic digital environments.
With our many years of experience in InContext research, we can offer social media environments such as TikTok, YouTube, and Instagram as test environments. Our tool supports over 10 platforms, as well as other social network and video platforms. These can be combined with e-commerce environments such as Amazon if required. In total, we support measurements with over 30 different advertising formats.
The InContext platform offers countless design and simulation options for the test environment. Sandbox users can actively design and flexibly adapt media environments and their elements, which integrate seamlessly into any research process and are precisely tailored to specific questions.
The tool opens up new scope for media and campaign planning in social media, and planned measures can be simulated realistically and evaluated based on data.
It is an honor to be recognized alongside other leading companies in the industry, and we remain committed to providing our clients with innovative, data-driven market research solutions.
Winners will be announced in March 2026 during the succeet event in Wiesbaden. Further details about the nominees in the ‘Social Media Research’ category can be found at marktforschung.de!