Award for Innovation: Michael Schiessl Named One of the Leading Figures in Market Research for 2026

For many years now, the BVM has been naming the so-called “Leaders in Market Research.” For this year’s Market Research Yearbook, the BVM launched a nomination campaign in which industry professionals could name their favorites.

We are delighted that our founder and CEO, Michael Schiessl, was also featured by the BVM as one of the “Leaders in Market Research 2026.” With this selection, the BVM honors individuals who are currently shaping and advancing the market research industry and setting new trends for the future.

For over 25 years, we have been working alongside our CEO Michael Schiessl to advance innovative and practical research. His contribution to integrating eye tracking, implicit methods, qualitative and quantitative approaches, and new technological possibilities in particular makes him a key figure in modern market research.

His inclusion in the “Leaders in Market Research 2026” highlights just how relevant this contribution is to the industry. It underscores that modern market research is more than just data collection: it is a central key to better understanding human behavior and supporting companies in making informed decisions.

We are delighted by this recognition and extend our heartfelt congratulations on this special nomination!

Learn more about the Leaders in Market Research and discover other nominees:

Michael Schießl
CEO

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