In our webinar series, our research experts will focus on sharing our insights in advertising, e-commerce, and media experiences through the lens of psychology and technology. Our knowledge blends trailblazing psychological research with advanced technology to help brands create meaningful connections with their audiences.
Our exclusive webinar series brings you directly into conversation with our industry experts, offering actionable insights that transform how you understand and engage with consumers.
1. Ad & Media Research
• Uncover how social media drives sales and enhances brand presence.
• Investigate the long-term effects of advertisements.
2. Shopper Research
• Gain insights into digital research in e-commerce.
• Understand consumer interaction and decision-making processes at the point of sale
3. UX (User Experience) Research
• Uncover user experiences and emotions that drive consumer satisfaction and retention.
• Explore the dynamic intersection of automotive design and emotional engagement.
4. Research Innovations
• Sandbox Research Platform
• SEAL – Smartphone Eye-tracking Algorithm
• Attention measuring in research
There’s still one central question we often ask ourselves: which eye tracking method delivers the most reliable results?
There’s still one central question we often ask ourselves: Which eye tracking method delivers the most reliable results? Michael Schiessl and Felix Fischer, in this data-driven session, share insights that could transform how you approach eye tracking research.
Consumers often say one thing and do another—and this gap is not random; it is human. This webinar explores why the say-do gap exists, how subconscious drivers shape real-world behavior, and why understanding this gap is essential for accurate insights, effective marketing, and better business decisions.
Eye-tracking opens a unique window into what people actually notice, follow, and miss – the foundation of both attention and human experience research.
Learn more in this webinar!
The average attention span for advertising has fallen to 2.3 seconds – and competition for this precious resource is getting tougher every day. In our joint webinar, Pia Niermann from OMD Germany and Stefan Schoenherr from eye square shown what this means for your communication strategy and how you can achieve maximum impact with the right creative and channel strategy.
In this webinar we introduced you to eye square’s Digital Experience Sandbox, an innovative platform designed by eye square specifically for FMCG companies to visualize, collaborate, and test their digital content, all in a hyper-realistic setting with real shoppers.
Michael Schiessl’s focus was on illustrating the profound impact that AI-generated advertising has on the human experience. We explored how these technologically driven advertising strategies influence consumer behavior, emotional responses, and engagement levels.
In this webinar we took a look into the future of eCommerce and user behavior when it comes to shopping with the help of agents.
Eye-tracking opens a unique window into what people actually notice, follow, and miss – the foundation of both attention and human experience research.
Are you looking to elevate the online experience for your shoppers?
Interested in overcoming the challenge FMCG brands face on how to stand out in crowded online marketplaces such as Amazon, Walmart, and Tesco?
Interested in taking UX research to a whole other level?
Interested in how UX research works in agile environments? Can AI-support boost the efficiency of UX tests?
A question we often ask ourselves is: Which method delivers the
most reliable results? In this webinar, our
experts answered this and other questions related to eye tracking.
In this webinar, our eye square experts, provided you with insights into our top study, “Into the Wild” and demonstrated that traditional TV advertising still has a significant impact on the media landscape.
In this webinar, our eye square expert presented everything you need to know about performing eye tracking with just the selfie camera of a smartphone.
Experience how eye square’s Sandbox is redefining the way brands explore user behavior.
In his webinar Philipp explained in details how attention and behavioral science work together. He shared his and eye square’s knowledge that came after conducting attention research in key fields such as media, UX, shopper, and automotive.
In this webinar, our expert Matthias Rothensee presented three newly published eye square studies from 2024 that have analyzed the significant effect of social media ads on customer buying behavior and highlight the reasons for this success.
In our webinar series, our research experts will focus on sharing our insights in advertising, e-commerce, and media experiences through the lens of psychology and technology. Our knowledge blends trailblazing psychological research with advanced technology to help brands create meaningful connections with their audiences.
Our exclusive webinar series brings you directly into conversation with our industry experts, offering actionable insights that transform how you understand and engage with consumers.
Ad & Media Research
Shopper Research
UX (User Experience) Research
Research Innovations
Uncover how social media drives sales and enhances brand presence.
Gain insights into digital research in e-commerce.
Uncover user experiences and emotions that drive consumer satisfaction and retention.
Sandbox Research Platform
Investigate the long-term effects of advertisements.
Understand consumer interaction and decision-making processes at the point of sale
Explore the dynamic intersection of automotive design and emotional engagement.
SEAL – Smartphone Eye-tracking Algorithm
Attention measuring in research
There’s still one central question we often ask ourselves: which eye tracking method delivers the most reliable results?
Thank you for participating in our eye square Insights Webinar Series 2025! Many more exciting webinars from our eye square experts await you next year. Stay tuned for more details on the exact dates soon.
There’s still one central question we often ask ourselves: Which eye tracking method delivers the most reliable results? Michael Schiessl and Felix Fischer, in this data-driven session, share insights that could transform how you approach eye tracking research.
Consumers often say one thing and do another—and this gap is not random; it is human. This webinar explores why the say-do gap exists, how subconscious drivers shape real-world behavior, and why understanding this gap is essential for accurate insights, effective marketing, and better business decisions.
Eye-Tracking opens a unique window into what people actually notice, follow, and miss—the foundation of both attention and human experience research. Learn more in this webinar!
The average attention span for advertising has fallen to 2.3 seconds – and competition for this precious resource is getting tougher every day. In our joint webinar, Pia Niermann from OMD Germany and Stefan Schoenherr from eye square shown what this means for your communication strategy and how you can achieve maximum impact with the right creative and channel strategy.
In this webinar we introduced you to Digital Experience Sandbox, an innovative platform designed by eye square specifically for FMCG companies to visualize, collaborate, and test their digital content, all in a hyper-realistic setting with real shoppers.
Michael Schiessl’s focus was on illustrating the profound impact that AI-generated advertising has on the human experience. We explored how these technologically driven advertising strategies influence consumer behavior, emotional responses, and engagement levels.
In this webinar we took a look into the future of eCommerce and user behavior when it comes to shopping with the help of agents.
Eye-tracking opens a unique window into what people actually notice, follow, and miss – the foundation of both attention and human experience research.
Are you looking to elevate the online experience for your shoppers?
Interested in overcoming the challenge FMCG brands face on how to stand out in crowded online marketplaces such as Amazon, Walmart, and Tesco?
Interested in taking UX research to a whole other level?
Interested in how UX research works in agile environments? Can AI-support boost the efficiency of UX tests?
A question we often ask ourselves is: Which method delivers the
most reliable results? In this webinar, our
experts answered this and other questions related to eye tracking.
In this webinar, our eye square experts, provided you with insights into our top study, “Into the Wild” and demonstrated that traditional TV advertising still has a significant impact on the media landscape.
In this webinar, our eye square expert presented everything you need to know about performing eye tracking with just the selfie camera of a smartphone.
Experience how eye square’s Sandbox is redefining the way brands explore user behavior.
In his webinar Philipp explained in details how attention and behavioral science work together. He shared his and eye square’s knowledge that came after conducting attention research in key fields such as media, UX, shopper, and automotive.
In this webinar, our expert Matthias Rothensee presented three newly published eye square studies from 2024 that have analyzed the significant effect of social media ads on customer buying behavior and highlight the reasons for this success.
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