[vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="37147" img_size="large" onclick="custom_link" qode_css_animation="" link="https://eye-square.activehosted.com/index.php?action=social&c=147&m=242"][vc_empty_space height="20px"][vc_column_text]Vielerorts ist das Beste am Herbst, dass das Wetter noch schön ist. Wenn Sie in Berlin spazieren gehen, rauben die Parks und Wälder einem den Atem, wenn die Blätter beginnen, sich...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="37137" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/woche-der-marktforschung/neues-von-der-wdm/einzelansicht/in-der-werbewirkung-liegt-tv-liegt-beinahe-immer-auf-platz-1/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Marvin Vogt von eyesquare spricht im Vorab-Interview zum Web-Seminar im Rahmen der WDM darüber, was die Studie „Track the Success" so besonders macht,...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="37133" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://advertisingweek.com/why-agencies-must-look-beyond-social-to-the-next-frontier-ecommerce/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Online shopping experienced an unprecedented boost as a result of the COVID-19 pandemic. Adding e-commerce as advertising channel helps marketers to cover the bottom...

[vc_column][/vc_column][vc_single_image image="37088" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Was Erkenntnisse über das Blickverhalten von Kunden den Unternehmen verraten können und wie diese die Informationen nutzen, lernten Studierende des Wahlmoduls „Eye-Tracking im Retail Management“. Wie suchen wir nach Produkten auf Websites? Was sehen und was übersehen wir? Warum...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36976" img_size="650x400" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Von Januar bis März 2021 unterstützte eye square Screenforce, die Initiative für Vermarktung von TV und Bewegtbild. In diesem Jahr untersucht die Initiative die Wirkung identischer...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36920" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.horizont.net/planung-analyse/nachrichten/online-special-customer-centricity-wie-amazon-die-erwartungen-an-die-user-experience-bestimmt-191572"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Insgesamt werden etwa die Hälfte aller Online-Käufe auf Amazon getätigt. Dies liegt nicht nur am umfangreichen Angebot, sondern auch am Nutzererlebnis. In ihrem...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36906" img_size="650x400" alignment="center" qode_css_animation=""][vc_empty_space height="20"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Welche Rolle spielt die Gaming-Branche im Jahr 2021? Und warum sollten Marktforscher, Werbetreibende und Marken daran interessiert sein, sich darüber zu informieren? Dr. Jan-Michael Kühn, Experte...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36716" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/interviews/marktforschung/mit-smartphone-eye-tracking-setzt-sich-die-evolution-fort/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Von Eye-Trackern an Fahrradhelmen über Webcams bis hin zum Eye-Tracking via Smartphone: Im Interview mit marktforschung.de sprechen unsere Kollegen Philipp Reiter und...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="36572" img_size="550x330" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.thinkwithgoogle.com/intl/de-de/insights/customer-journey/entlang-der-customer-journey-zu-kundenloyalitaet/?utm_source=twg_sales_internal&utm_medium=referral&utm_campaign=Customer%20Loyalty&utm_content=study"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Kundenloyalität rückt immer mehr in den Fokus. Studien zeigen, dass die Gewinnung von neuer Kundschaft erheblich mehr kostet, als Bestandskunden zu...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36502" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/interviews/marktforschung/den-ansatz-den-grosse-internetfirmen-ueber-jahre-perfektioniert-haben-koennen-nun-auch-sie-nutzen/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Die Bedeutung von E-Commerce wächst konstant, die Kenntnisse über Verhalten und Erlebnisse beim Onlinekauf sind jedoch vergleichsweise limitiert. In dem neuen Interview...