Article Archives - eye square DE
204
archive,category,category-article,category-204,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0,qode-theme-ver-11.0,qode-theme-bridge,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive
 

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Zum Jahresanfang zeigt Carolin Gräfe am 31.1. ab 11 Uhr ("Welcome to the Jungle: Erfolgreiches Marketing auf Instagram, Facebook, YouTube und Co."), wie die Kommunikation in den sozialen Medien gelingt und...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_single_image image="27435" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.horizont.net/planung-analyse/nachrichten/ausblick-2019-preisdruck-und-automatisierung-bereiten-kopfzerbrechen-171136"][vc_empty_space height="30"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] Ausblick 2019 | Interview mit HORIZONT [/vc_column_text][vc_empty_space height="30"][vc_column_text]“Preisdruck und Automatisierung als Chance nutzen”[/vc_column_text][vc_empty_space height="30"][vc_column_text] Zum Jahreswechsel hat die...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_single_image image="27255" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.facebook.com/iq/articles/measuring-multi-screening-around-the-world/"][vc_empty_space height="30"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Food Shoppen - Customer Experience im Lebensmittel-E-Commerce[/vc_column_text][vc_empty_space height="30"][vc_column_text]E-Commerce boomt. E-Commerce boomt. Nur beim Kauf von Lebensmitteln und...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Wie ÖPNV-Betreiber Vorbehalte gegenüber mobilem Ticketkauf abbauen können[/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_column_text]Die beiden Autorinnen Diana Jakobitz und Sabine Krüger (Research Consultants, eye square) haben die praktischen Implikationen...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Studie zu Medienrezeption und Werbewirkung [/vc_column_text][vc_empty_space height="20"][vc_column_text] Manche Informationen aus den Medien behalten wir in Erinnerung, andere gehen scheinbar spurlos an uns vorbei. [/vc_column_text][vc_empty_space][vc_column_text] Wie sich Kontaktqualitäten für Print, Online und TV beschreiben lassen und was das für die Informationsverarbeitung bedeutet, wissen...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="26039" img_size="full" qode_css_animation=""][vc_empty_space][vc_column_text]Die Zukuftstechnologie des Serviceroboters hält Einzug in vielen Bereichen unseres Lebens. Katharina Müller (Communication & Organization, eye square) diskutiert gemeinsam mit Janine Breßler (Informatikerin und Telematik-Expertin, Hochschule Wildau) in der aktuellen Research & Results wo smarte Roboter-Helfer zum Einsatz...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In ihrem Artikel “You will” in marktfoschung.depesche beschäftigten sich Michael Schiessl (CEO, eye square) und Philip Bresinsky (Research Consultant, eye square) mit der Frage um das Phantasma der totalen digitalen Präsenz.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column...