Luna Laufer joined eye square’s Brand and Media Experience Unit as a trainee in October 2026. As part of her master’s degree in communication studies at LMU, she specialized in quantitative research methods in the field of social and media research.
During her studies, she worked, amongst other things, as a student assistant and supported research projects from conception through fieldwork to publication. She also gained practical experience in moving-image research at a German media concern.
Her methodological focus is on survey and experimental designs as well as statistical data analysis. At eye square, she combines analytical precision with a media-centered perspective on brand experiences and communication effectiveness.
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