Lara Greßler joined eye square in February 2024 and supports the Brand and Media Unit as a Trainee. She graduated with a Bachelor of Science from the Hochschule Fresenius in Berlin. There she studied business psychology with a focus on market, advertisement and media psychology.
During her studies, she gained knowledge that she can now use at her work at eye square. For her bachelor thesis, she focused on the impact of advertisement and researched the influence of advertising on different target groups.