Isabella von Mengden is a research consultant at eye square and holds a Master of Science degree in social, cognitive and affective neuroscience.
She has been working on the field of consciousness and emotion and is therefore following new approaches in online consumer research with great interest, such as webcam eye tracking, facial emotion tracking and skin conductance measurements. In addition, she applies her expertise in the neurosciences to research projects to the field of digital marketing.
Isabella von Mengden is involved in conducting global creation, branding and advertising impact studies for national and international marketers.
She is very interested in looking beyond her own horizon, which is why she is also steadily interested in the topics of user experience and perception research.
Isabella von Mengden is an expert in innovative approaches and quantitative research on ad effectiveness.
She optimizes online advertising and TV campaigns for global brands.