Isabell Fettweiss holds a Master of Arts in Sociology and is a Research Consultant in the User Experience Unit. Her expertise lies in the field of milieu and target group research. Before working for eye square, she already gained first hands-on experiences with market research in Hamburg.
At eye square, Isabell Fettweiss is an expert in qualitative research methods and supports clients from the health, telecommunications, energy, insurance and banking sectors, among others.
Isabell is particularly interested in gaining deep insights into people’s personal lives. After all, the motives, goals and wishes of (potential) customers play a decisive role when it comes to the user experience of a product and its optimisation.
Isabell Fetweiss studies the user experience of (mobile) websites and apps using implicit & explicit methods
She has expertise in in-depth interviews
Her further experience: video ad research with eye-tracking, copy tests, advertising impact studies