Daniela Magana Flores

Senior Research Consultant

Daniela is a senior research consultant in the User Experience Team at eye square. She joined the UX Team in 2018. Previously, she worked in the Shopper Experience Team for about two years.


After her Bachelor in Business Psychology, she completed her Master in Management and Marketing at the Free University of Berlin.


Due to her intercultural background and her experience in the Mexican and German market, Daniela has acquired relevant insights and capabilities. She applies this know-how to both international and national studies.


Her research focuses on how to optimize the digital experience and thus the customer journey. Her areas of expertise include the application of qualitative methods in combination with implicit methods as well as the creation, programming and evaluation of online surveys in the user experience research.

User Experience


Daniela Magana Flores

Telephone +49 30 698144-31

Fax +49 30 698144-10


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